Your site, your accounts, your code.

Here's the short version, in six lines.

1. 1Your site is live at www.randkdesigns.com since 15 October: 24 pages, four builders and your dashboard, with every answer you sent on 12 October built in. Google can list it now. Every old rkdesignsllc.com link forwards to the same page on the new address, and so does the old preview, so old links, Google results and anything printed keep working.
2. 2Customers can order and pay today. Card checkout is live on your own Stripe account: card, Apple Pay, Google Pay, Link, Cash App Pay and Amazon Pay, paid out to your bank. Venmo (@rkdesignsllc), cash at pickup and call or text to arrange still work, and you tap Mark paid once that money is in. Pickup orders add Eckert's 6.5% sales tax. On the night of 15 October a real card order went through, turned Paid, and was refunded, so the whole loop is tested.
3. 3Order emails are on, and so are invoices. Order and request emails come from orders@randkdesigns.com, your copy of each one lands in rkdesigns324@gmail.com, and a customer can just hit reply. From your dashboard you can also build an invoice with your own lines and prices, send it, and send a receipt once it's paid, and cancel an order with your own email and a reminder for any refund you owe.
4. 4Your launch kit is ready for Saturday. Two reels, six posts with Google versions, five Wanted-poster stories, four Etsy videos and every caption, with a posting calendar from Saturday 17 October to Saturday 7 November, all on one private page: rkdesigns-site-launch.pages.dev.
5. 5You get the complete code, with its guides. A full copy of your site's code and its history, with guides for you, a guide for any web developer, a step-by-step for rebuilding it on your own accounts, and a guide for what to do if I'm ever unavailable. For now the site runs on my Cloudflare and randkdesigns.com sits in my Squarespace account, so we could launch without waiting. On moving day it all goes into your name, live orders and files included, and you set every password and key fresh.
6. 6Your customer list and phone app went live on 16 October. Every customer and every request is in one place under Contacts, with a Today list of who to follow up, your dashboard installs as an app on your Samsung and buzzes for each new order, a private Google Calendar link shows your follow-ups and dates, and a short summary arrives around 7am. The one thing left needs your phone: we install the app and get a first real notification together. You can practise on a copy with made-up customers first. More in Live since 16 October.

Everything below is live on www.randkdesigns.com now. First the whole site in one table, then what went live on launch day, then the rounds before it. Nothing here needs anything from you except a look, and turning off the Wix site plan's auto-renew when you're ready.

What we built

Launch day, 15 October

Your answers, 12 October

Earlier, 10 October

How we got here, 1 to 16 October

Customers pick how they pay right in the cart. Since the evening of 15 October, card checkout is live on your own Stripe account, and Venmo, cash at pickup and call or text all still work. Card payments are paid out to your bank. Everything that isn't paid through Stripe comes straight to you, and your dashboard keeps track.

What customers see

In the cart, under "How would you like to pay?", they pick a button. Card is picked to start with:

Under the buttons, the cart says: "Card is paid now. With Venmo, cash or a call, your order goes straight to Kelsey and you pay her directly: Venmo (@rkdesignsllc) with your proof, cash at pickup, or however you two arrange." Every customer also ticks "I've read the order terms" before paying, and can tick an optional "OK to show photos of my order" box.

Pay by bank, next. On orders of $300 or more, Stripe can also offer pay by bank (US bank account). The site is built for it, and your Stripe test account already has the $300 rule, but it's switched off on your live account for now, so the site doesn't mention it. We switch it on together once you're ready: steps in Go live.

Sales tax. Pickup orders add Eckert's 6.5% on the goods, whichever way they pay; it's in the cart, on the order and in the card payment. Shipped orders are taxed where they're delivered. On a shipped Venmo or arranged order you add it to the payment yourself, with a reminder on that order in your dashboard. On a shipped card order, Stripe adds it: Stripe Tax is on since 16 October with your Colorado registration, so card checkout works out the tax for the delivery address and adds it as its own line (Stripe charges a small fee on taxed sales; see stripe.com/pricing). We tested it with a shipped checkout to a Colorado address, and your dashboard's Setup shows 8 of 8. Your Colorado sales tax licence is on file (12 October), so you're set to collect it.

What you see

• Card orders show up in your dashboard as paid, and you get a "Paid order" email.
• Venmo, cash and call-to-arrange orders show as unpaid, with how they're paying. Once you have the money (really in your account, never from a screenshot), tap Mark paid. That's it: the order moves on like any other.
• Order emails are on: they come from orders@randkdesigns.com, your copy of each one goes to rkdesigns324@gmail.com, and customers can just hit reply.
• Refunds: refund in Stripe, then cancel the order in your dashboard with the cancel box (Update status > Cancelled), which emails the customer in your words and keeps a Refund pending reminder until you mark it done. The refund adds a private "Refunded in Stripe" note to the order on its own; your test refund on 15 October did exactly that.
• Disputes: if a customer ever disputes a card payment, you get an email right away with Stripe's deadline. Hold the order and call me.
• Payouts go from Stripe to your bank. If Stripe emails you to finish its account review, do what it asks so payouts keep flowing.
• Bank payments (once we switch them on) will show a "Bank payment processing" tag and the date it should clear. If a bank payment fails, you and the customer both get an email.

Fees, in plain words

Stripe fees are from my 8 October research; Venmo's are from venmo.com ("Our fees" and "Venmo for Business"), read 10 October 2026. Stripe has no monthly fee. A card clears right away; a bank payment takes about 4 business days. Link, Cash App Pay and Amazon Pay have their own fees: Stripe's pricing page, stripe.com/pricing, shows the current numbers.

A note on Venmo

Venmo only allows selling through a business profile, or through payments the buyer marks as a purchase. A business profile hangs off your personal Venmo, has no setup or monthly fee, and costs 1.9% + 10¢ per payment. Where that stands:

1. ✓ Your business profile is @rkdesignsllc (12 October).
2. ✓ The cart, order page, invoices and emails show it.
3. Still to do: on your phone, we check together whether your business profile can send a request to a customer, or only an invoice. The site promises "a Venmo request with your proof"; Venmo's business page only mentions in-app invoices unconfirmed. I'll change the wording to match how you actually collect.

Your new site went live on Thursday 15 October 2026 at www.randkdesigns.com, and by that night card checkout, order emails and invoices were all on. Here's what happened that day, and the short list that's left: a stronger dashboard password, clearing the test orders, pay by bank, sales tax on shipped card orders, and your Google listings.

The site has a launch switch that won't go live while anything on it is a guess. On 10 October it stopped on 37 dashed "TBD" spots and 11 unconfirmed facts; your 12 October answers cleared most of them, and every spot still waiting on a photo or detail came off the site until you send it. So no customer ever sees a TBD.

This section has four parts: what happened on 15 October, what I do next, what I need from you, and how card payments went live (with pay by bank next). After launch items can wait, because the site already works without them.

1. What happened on 15 October

That means no domain transfer any more: the move off Wix we'd planned isn't needed. Your old domain just stays where it is and forwards (more in the box at the end of this section).

2. What I do

The seven Stripe events the webhook listens for:

• checkout.session.completed and checkout.session.expired
• checkout.session.async_payment_succeeded and checkout.session.async_payment_failed (bank payments clearing or failing)
• charge.refunded
• charge.dispute.created and charge.dispute.closed

After launch

• Stripe Tax for shipped card orders (STRIPE_TAX=1): on since 16 October. Stripe Tax and your Colorado registration were set up in Stripe first, then I switched the site on; a shipped test checkout to a Colorado address showed the tax line. Pickups carry Eckert's 6.5% as before.
• Your policy updates go on the site once you've OK'd the wording: a few lines Stripe and privacy law expect (see Security), plus one paragraph about the customer record your dashboard now keeps (see Live since 16 October).
• Your after-launch answers go onto the site as they come in (or you put them in yourself with Claude Code).
• Bing Webmaster Tools (it imports from Search Console), review requests, Tap to Pay, and moneyruntack.com if you want it.
• Moving it all into your name, when you're ready. You already have your own Cloudflare, GitHub and Claude accounts; you add a free Resend account for the order emails. Then the site, its order database and your artwork storage move into your Cloudflare, and the randkdesigns.com settings go with them. Real orders live in the database now, so the move copies your live orders and uploaded files across instead of starting from an empty database. More in It's yours and Code handoff.
• Your customer list and phone app went live on 16 October, and I tested installing it and getting real notifications on my own phone. Next we put it on yours, about 2 minutes. See Live since 16 October.

3. What I need from you

Now

Can follow after launch

Until you send each of these, its spot stays off the site.

4. Card payments: how they went live

On 15 October, in this order:

1. Your part. You switched your Stripe account to live, with your business and identity details and the bank account your sales are paid into. Only you could do that.
2. Live settings. Card, Apple Pay, Google Pay, Link, Cash App Pay and Amazon Pay on; Affirm, Klarna and Afterpay off; pay by bank (ACH) off for now.
3. The live webhook. To https://www.randkdesigns.com/api/stripe-webhook, listening for the seven events in part 2.
4. The two keys. Your live secret key (STRIPE_SECRET_KEY) and the webhook's signing secret (STRIPE_WEBHOOK_SECRET) went into Cloudflare, Production only, never Preview. I set them with Cloudflare's command line (wrangler). The live key is a full secret key, not a restricted one. Keys are never emailed or sent in a message, and the key in your "api code" email is being rolled in Stripe.
5. Redeploy. Settings only take effect on the next deploy. That deploy put the card button in your cart.
6. One real order, then a refund. It turned Paid with both emails; the refund in Stripe added the "Refunded in Stripe" note. Stripe keeps its card fee on a refund. Your refund routine from now on: refund in Stripe, then Cancel in your dashboard.

Next: pay by bank on $300 and up

About 10 minutes together, whenever you're ready:

1. In your Stripe (you click, I guide): Settings > Payment methods > turn on US bank account, then set its minimum to $300, the same rule your test account already has.
2. On the site (me): switch the bank lines on and run .\deploy.ps1 -Live. The cart, FAQ and order terms then mention pay by bank on $300 and up.
3. Check (both): on an order of $300 or more, Stripe's checkout offers pay by bank. A bank payment takes about 4 business days to clear, and you both get an email if one fails.

About two weeks after launch (around Thursday 29 October)

• Search Console, together. We look at which pages Google has picked up and which searches find you.
• Your Wix site plan (you). Turn off auto-renew on your Wix site plan (Premium) whenever you're ready. Not the domain: see the box below.

From now on. Every deploy to your live site is .\deploy.ps1 -Live. A plain .\deploy.ps1 would put the hidden preview build on the live site, so never run it; on my computer a LAUNCHED marker stops that mistake. To try a change first, .\deploy.ps1 -Staging puts it on your private test copy, https://staging.rk-designs.pages.dev. Your CLAUDE.md already tells Claude this.

Launch-day facts are as of 15 October 2026. Stripe fees and settings are from my 8 October research and the live account as set up on 15 October. Tax points are general information, not tax advice: check them with your accountant.

Every profile here is yours. You sign in with your own login, you're listed as the owner, and you keep the passwords. I'm not an owner or admin on any of them and I don't need your passwords. I've written the text you can paste, so most of this is tapping Copy, then Save.

Checked against each platform's own help pages on 10 October 2026. Anything I couldn't confirm on the platform's own page is marked unconfirmed.

The one rule for links

Two notes:

• Links to a single page work now, like https://www.randkdesigns.com/hat-builder and https://www.randkdesigns.com/money-run. Use them wherever a profile takes more than one link.
• Facebook and Instagram pointed to Etsy when I last looked. Now that the site is live, switch them to https://www.randkdesigns.com. On Instagram you can have both (website first, Etsy last).

Before you sit down

Everything above is in your brand kit, with a Copy button on every block of text in this section: https://rkdesigns-brand-kit.pages.dev. It's all yours to use however you like.

When to do what

1. Google Business Profile (the most important one)

You already have a profile ("R&K Designs LLC"), so this is cleanup, not a new listing. When I looked on 1 October it had 0 reviews, showed your 2024 address, said "Open 24 hours" on weekdays, and was listed only as "Promotional products supplier". Its website link was set up through Wix.

Where to click: go to https://business.google.com, signed in with the Google account that owns the profile, and select Edit profile. (In the Google Maps app: Business, then Edit profile.) The tabs inside are About, Contact, Location, Hours and More.

Business name: leave it as "R&K Designs LLC". Google wants your real-world name only. No keywords ("R&K Designs Leather Patch Hats Eckert" can get the profile suspended), no taglines, no phone or web address, no all caps. "LLC" is allowed because it's your real name. A name change gets reviewed, so don't touch it.

Categories: next to Business category, select Edit. Type a category and pick it from the list (you can't invent one). Google allows 1 primary plus up to 9 more, but asks for as few as possible, each finishing the sentence "this business IS a...".

These names are on a copy of Google's category list dated 9 May 2026 (Google doesn't publish the list itself). If one doesn't come up when you type it, pick the closest match.

Address or service area: your call.

• If customers pick up at your place: under Location, change the old 2024 address to your current shop address, and set real pickup hours (below). Google will probably ask you to verify again, often with a short video, which is why all your Google edits go in one sitting.
• If customers never come to you but you deliver or meet locally: remove the address and set a Service area instead (Edit profile > Location > Service area > Edit). You can add up to 20 areas, all within about 2 hours' drive. A list that fits: Eckert, Cedaredge, Orchard City, Delta, Hotchkiss, Paonia, Crawford, Austin, Cory, Montrose, Olathe, Ridgway, Ouray, Grand Junction, Palisade, Clifton, Fruita.
• If you only ship: Google doesn't allow a profile for that, so pickup or local delivery has to exist before you rely on Maps.

Hours: Edit profile > Hours, then the pencil next to "Hours".

• If you keep set pickup hours, choose Open with main hours, tick the days and set the times. This fixes the "Open 24 hours".
• If pickup is by appointment only, choose Open with no main hours, so Google shows no hours instead of wrong ones.
• Holidays: Special hours (these only show if you're on "Open with main hours").

Contact tab

• Phone: 970-210-6394
• Website: https://www.randkdesigns.com (replace the old Wix link)
• Chat: select the pencil next to Chat, choose Text message, and enter 970-210-6394. Google's old chat inside Maps was shut down in July 2024; this newer option opens a text to your phone. Google says it's only in some regions, so if you don't see it, skip it.
• Social profiles: select the pencil next to Social profiles, then add Facebook https://www.facebook.com/rkdesignsllc and Instagram https://www.instagram.com/r_kdesigns24. Etsy isn't one of the networks Google allows here, and Google says this field is only in some regions.

Description (About tab): 750 characters at most, no web addresses, mostly about the business rather than sales or prices. Ready to paste (739 characters):

R&K Designs is a small custom shop in Eckert, Colorado, run by Kelsey Simpson. We make laser-engraved leather patch hats on the Richardson 112, flat and 3D puff embroidered hats and beanies, DTF printed shirts, hoodies and sweaters, ready-to-press DTF transfers, and laser-engraved tumblers, tags and boards. Everything is made to order with your logo, brand or name, and you approve a proof before anything is made. We make gear for local businesses, ranches, teams, schools and events across the Western Slope, from one hat to a full crew order. Kelsey is a barrel racer too: Money Run is our line of hand-braided paracord barrel reins and lightweight tie-downs in your colors. Call or text Kelsey for a quote, or design your hat online.

Attributes: Edit profile > More, select Edit next to a group, choose Yes or No, then Save. Google lists Small business (under $10 million a year, not a franchise) and Women-owned. Turn each on only if it's true for R&K. Edits can take from 10 minutes to 30 days to show.

Services: Edit services, then Add more services > Add custom service. Keep prices and phone numbers out of the service name; put details in the description. (A 300-character limit per description is reported by other guides unconfirmed. All of these are under 225.)

Products: Edit products, fill in the form, then Publish. Add these with a real photo of each, and link each one to its own page: the two hats to https://www.randkdesigns.com/hat-builder, the tee to https://www.randkdesigns.com/shop/custom-tee, the reins to https://www.randkdesigns.com/money-run. Once Google Merchant Center is linked (see Search engines), Edit products sends you there instead. (A 58-character name and 1,000-character description are reported by other guides unconfirmed. Everything below is shorter.)

Your logo laser-engraved into genuine leather (Natural or Rust) on a Richardson 112 snapback trucker in 27 colorways. Patch shapes: rectangle, circle, square, oval, hexagon or cow tag. No minimum. $35 for one, $32 each for 2-9, $30 each for 10-24, $28 each at 25+. Mix colors to reach a price break. You approve a proof before we make it. Made in Eckert, Colorado.

Flat or 3D puff embroidery of your logo on a Richardson 112 trucker. No minimum. $32 for one, $30 each for 2-9, $28 each for 10-24, $26 each at 25+. 3D puff is $1.50 more a hat. Designs up to 10,000 stitches included; bigger designs are quoted. One-time digitizing fee per logo, $25 to $150 by detail; reorders are free. You approve a proof before we stitch.

Your artwork DTF printed in full color on a Bella+Canvas tee. One front design included. $28 for one, $26 each for 2-11, $24 for 12-24, $22 for 25-49, $20 at 50+. Back print $5+, left chest or sleeve $2, 2XL +$2, 3XL +$3.

Hand-braided 8-strand paracord barrel reins, 7 or 8 feet, with 2 or 4 grip knots. $34. In your colors or a named colorway: Desert Turquoise, Black Betty, Red Dirt or Pink Pony Club. Made to order in Eckert, Colorado by a barrel racer. Matching lightweight tie-downs available.

Add the Money Run Braided Tie-Down ($95, linked to https://www.randkdesigns.com/money-run) and the Engraved 40 oz Leatherette Tumbler ($45, linked to https://www.randkdesigns.com/shop/tumbler-40) the same way, using the prices on your site.

Photos. Logo: Photos > Add a logo. Cover: Photos > Add a cover photo.

• Requirements: JPG or PNG, 10 KB to 5 MB, at least 250 × 250 (720 × 720 recommended), in focus, well lit, no heavy filters. Videos up to 30 seconds and 75 MB.
• Logo: the square leather badge.
• Cover: a real finished order, not the banner. The Carmichael Insurance pair or the UC Ranch Properties hat.
• Then 15 or more, from the originals on your phone:
  • Leather patch hats: Carmichael pair, UC Ranch Properties, Teltech Group, North Park Disposal, Andria Weaver Photography, Balcony Botanicals, Wild KC, the Run at the Rose hats and visor, Dolly & Reba '24, the red-and-white script patch
  • Embroidery: the monogram cap, the MontroseLocal.com caps, the DELTA cap, the M&M Underground beanie, and the machine stitching it
  • Engraving: the Katie and Chapman 40 oz tumblers, the 20 oz with the tree wrap
  • Money Run: Desert Turquoise reins, Pink Pony Club on the fence, the Red Dirt and Black Betty tie-downs, the reins on the saddled horse
  • New, if you can: you at the laser or the machine, and the shop itself (only show the outside if you list the address)
  • Video: 30 seconds of a patch being burned is the best thing you could add

Posts: Posts > Add post > Update, then Post. You can add a button and schedule posts ahead. Posts older than 6 months get archived, so one a week keeps the profile alive. (1,500 characters per post, according to other guides unconfirmed.) Two to start with:

Fresh off the laser: leather patch hats for a local crew. Send us your logo, pick your Richardson 112 colors, and Kelsey sends a proof before anything is made. One hat or fifty, mixed colors count together for bulk pricing. Call or text 970-210-6394.

Money Run reins, braided to order in your colors. 8-strand paracord, 7 or 8 feet, 2 or 4 grip knots, with a lightweight tie-down to match. Hand-braided in Eckert by a barrel racer who rides in them.

Review link: on a computer (Google says the QR code can't be made on a phone), select Read reviews > Get more reviews. Use Copy for the link, or right-click the QR code and choose Save image as. Send everyone the same honest ask: no discounts, freebies or rewards, which Google calls fake engagement. Leave out Etsy buyers, because Etsy only lets you use a buyer's details for that Etsy order.

Hi [name], thank you again for your order! If you have a minute, would you leave R&K Designs an honest review on Google? It really helps a small shop get found. Here's the link: [your review link]. Thank you! Kelsey

Now that the new site is live: your Google listing was connected to your old Wix site. Unhook it:

1. In the Wix dashboard, go to Google Business Profile, select the More Actions icon next to Google Business Profile Manager, then Disconnect Google Account. Wix says this doesn't change your listing, reviews or photos.
2. Then remove Wix from the apps that have access to your Google account.
3. Check the website link reads https://www.randkdesigns.com.

2. Facebook Page

Your Page: https://www.facebook.com/rkdesignsllc

Where to click: select your profile photo (top right) > See all profiles > choose the R&K Designs Page. To edit the Page's details, select the pencil icon on the Page, then Edit, then the pencil next to each field (Intro, Category, Links, Contact info, Details, Services).

Category: select About > Category > Edit, start typing and pick from the list. It was "Designer" when I looked. Type "hat", "embroidery", "engraving" and "apparel" and choose the closest matches. (Facebook's page doesn't list the categories, and the limit of 3 comes from other guides unconfirmed.)

Intro. Ready to paste (97 characters; other guides give the limit as 101 unconfirmed):

Custom leather patch hats, embroidery, DTF shirts & laser engraving. Made to order in Eckert, CO.

Links: this is the website field, and it pointed to Etsy when I last looked.

• Now: add https://www.randkdesigns.com and make sure it's listed first. Keep Etsy as a second link if you like.
• Meta has been testing a limit on posts with links (2 a month on some Pages without a paid plan, reported through October 2026). That limit doesn't touch this field or the button, which is why they do the heavy lifting.

Contact info: phone 970-210-6394, your business email (rkdesigns324@gmail.com), and the Instagram link.

Details: address and hours must match Google exactly. Same address (or none), same hours. It showed "Always open" when I looked, so change that to your pickup hours or the closest option Facebook gives you.

Services: add Leather patch hats, Embroidered hats & beanies, DTF shirts, DTF transfers, Laser engraving, Ranch brand hats, Team & event orders, and Money Run braided reins & tie-downs.

Action button: from your Page, select Options > Add action button (or Edit action button), choose a button, select Next, follow the steps, then Save.

• Now that the site is live: a shop-style button pointing to https://www.randkdesigns.com.
• If you'd rather keep calls coming in, a call or message button to 970-210-6394 works too.

Profile picture and cover: the square badge as the profile picture; the 1640 × 624 leather banner as the cover. Facebook crops covers differently on computers and phones and puts your profile picture over the left side. The badge sits in the middle of the banner, so it survives every crop.

Shop / catalog: since September 2025, Facebook and Instagram Shops can't take payment on Facebook anymore; every Shop sends buyers to your own website to check out (Meta's help page). So there's no rush to build one. Now that the new site is live, Meta can read the product list it already builds, if you want your products on Facebook later.

Pinned (Featured) posts: on your Page, select Manage in the Featured section, then Pin next to a post. Or, from any post, select Options > Pin post.

• Now: pin the "new website" post below. It's one of your two link posts that month if the test applies to your Page.
• Also pin your best finished bulk order (the Carmichael thank-you) and a Money Run reel.

Our new website is live! Design your leather patch or embroidered hat on a real Richardson 112, upload your logo, see bulk pricing as you go, and approve your proof online. Money Run reins and tie-downs have their own page too. randkdesigns.com

3. Instagram (@r_kdesigns24)

Your profile: https://www.instagram.com/r_kdesigns24

Professional account: tap Profile > More (the three lines) > under For professionals, Account type and tools > Switch to professional account > pick a category > choose Business > Next. Add your contact details, and connect your Facebook Page when it asks. If you're already a business account, skip this.

Category: Edit profile > Public business information > Business category. Type "hat" or "apparel" and choose the closest. Under Profile display, turn the category label on. (Instagram doesn't publish the category list unconfirmed.)

Name field. This is different from @r_kdesigns24. It's searchable, so put what you make in it. Keep your @username: changing it breaks every old link. (Other guides say the name can be about 30 characters and changed only twice in 14 days unconfirmed.)

R&K Designs | Custom Hats

Bio: Edit profile > Bio. Instagram allows 150 characters.

Leather patch hats, embroidery, DTF shirts & laser engraving. Money Run braided reins & tie-downs. Made in Eckert, CO. Call/text 970-210-6394

Links: up to 5, phone app only. Go to Edit profile > Links > Add external link, then Done. To change the order: Links > Options > Reorder links.

• Now, in this order:
  1. https://www.randkdesigns.com, titled "Website"
  2. https://www.randkdesigns.com/hat-builder, titled "Design your hat"
  3. https://www.randkdesigns.com/money-run, titled "Money Run"
  4. Your Etsy shop (keep it or drop it, your call)

Contact options: Edit profile > Public business information > Business contact info. Add phone (970-210-6394) and email, and turn on Display contact info. Only add an address if it's also on Google. The "Book / Reserve / Order" buttons need an outside booking partner, so skip them.

Story highlights: tap New (or Story highlight) on your profile, pick stories, tap Next, then Edit cover and type the name. To add more later, press and hold a highlight and tap Edit highlight. Make six, in this order:

Pinned posts: up to 3. Open a post > Options (top right) > Pin to main grid. Pin your best bulk-order post (the Carmichael thank-you), your best Money Run reel, and the "new website" post.

4. Etsy (RKDesignsLLC)

Your shop: https://www.etsy.com/shop/RKDesignsLLC

Etsy's rules, as written on 10 October. Etsy's Off-Platform Transactions Policy was updated on 5 October 2026. It bans:

• telling a member to pay outside Etsy's checkout, including naming Venmo, PayPal, Zelle or cash as a way to pay
• telling a member to buy through a personal website, a social media shop or another marketplace
• sharing or asking for a phone number, email or social media handle in order to finish a sale off Etsy
• discounts, freebies or cheaper shipping for buying off Etsy
• using a QR code to send members off Etsy

What that means for you, everywhere on Etsy (listings, photos, video, banner, announcement, About, Messages and inside Etsy packages):

• No randkdesigns.com and no QR code.
• No "order direct", no "cheaper on my site", no phone number or "text me".
• No Venmo or cash. Your website takes those; Etsy orders never do.
• Proofs for Etsy orders go through Etsy Messages. Extra charges go through a custom order on Etsy.
• Never add an Etsy buyer to your email list.

If a buyer asks "can I just Venmo you?":

Checkout is through Etsy, and I'm happy to set up a custom listing for you here.

Shop title. Shop Manager > the pencil next to your shop name under Sales Channels > just below your shop name, Add a shop title (or Edit). Etsy allows 55 characters.

Leather patch hats, embroidery & Money Run barrel tack

Shop announcement. Same pencil, then the Announcement section > Add a shop announcement (or Edit) > Save. In the Etsy Seller app: More > Shop settings > Shop appearance > Shop announcement. Check the earrings line: I've named your beaded western earrings, so take it out if you'd rather not.

Welcome to R&K Designs! Everything here is made to order in Eckert, Colorado: laser-engraved leather patch hats, embroidered caps, Money Run braided barrel reins and tie-downs, and beaded western earrings. For a logo order, send your logo in Etsy Messages and I'll send you a proof right here on Etsy before anything is made. Need a color, size or quantity you don't see? Send me a message and I'll set up a custom order for you here on Etsy.

About section: Shop Manager > Settings > Your shop > Shop home editor (top right), then scroll to About.

• About your shop (5,000 characters at most): your current Etsy story (the 8×16 shed, the laser, ink and beads, barrel racing, "from ranch to rodeo") is good and it's yours. Keep it.
• Logo: JPG, PNG or GIF, under 10 MB, at least 500 × 500. Use the square badge JPG.
• Featured photos: up to 5, JPG/PNG/GIF up to 2 MB each, shown cropped to 760 × 468. Behind-the-scenes shots: the embroidery machine running, the laser burning a patch, a braid in progress, the reins on the saddled horse, a finished hat.
• Featured video: MP4 or MOV, up to 300 MB. Four silent Etsy videos are ready in your launch kit (leather patch hat, embroidered hat, Money Run reins and tie-downs), with no website, QR code, phone or email on them. See Your launch kit.
• Links: your Instagram and Facebook only. Etsy's help page says this field can also hold a website. I still leave randkdesigns.com out, because the policy above bans pointing Etsy buyers to a store that sells the same things. That's my cautious call, not a rule Etsy spelled out.
• Shop team: Kelsey Simpson, Owner and maker, with your photo and two lines about you.
• Location: Eckert, Colorado.

Banner: Shop Manager > the pencil under Sales Channels > the banner option. Choose Big banner and upload the 3360 × 840 file. It's the same 4:1 shape as Etsy's recommended 1600 × 400, and at 787 KB it's under the 1 MB where Etsy says uploads can stall. The 1200 × 300 copy is the same picture at Etsy's minimum big-banner size, in case the big one won't upload. Neither works as a mini banner, which is a thinner strip.

Your public profile: profile photo at 400 × 400 (Etsy's recommendation). Your face or the badge, and the same two lines as Shop team.

Policies: Shop Manager > Settings > Policy settings, with tabs for Returns & exchanges, Cancellations, Privacy. This is on the website only, not the Seller app.

• Returns & exchanges: for custom work, choose no returns or exchanges, which matches your site.
• Cancellations: accept cancellations only before you've sent a proof.
• Privacy: start from Etsy's sample privacy policy and select Publish.

Every piece is made to order with your logo or design, so returns and exchanges aren't accepted once you approve your proof. If anything arrives damaged or doesn't match the proof you approved, message me here on Etsy and I'll make it right.

Listing photos: Etsy recommends at least 2000 pixels wide and tall, with a square or landscape first photo. Etsy doesn't take WebP, and transparent PNG parts turn black. The first photo should be a real finished hat, not "your logo here". The faint R&K badge on the hat photos is fine; a web address on a photo is not.

Inside Etsy packages: a thank-you card with no website, no QR code, no phone number and no social handles.

Thank you for your order! Every piece is made by hand in Eckert, Colorado. If you love it, a review on Etsy means the world to a small shop. - Kelsey, R&K Designs

5. Apple Business (Apple Maps)

Apple renamed Business Connect: businessconnect.apple.com now forwards to https://business.apple.com, and Apple's guide calls it "Apple Business". It's free. Sign in with your Apple Account, then Brands > Locations > Add Location > Add single location. Enter:

• name: R&K Designs LLC
• address
• primary category: the closest to "hat shop" (Apple's list unconfirmed)
• status: Open
• phone: 970-210-6394
• website: https://www.randkdesigns.com
• hours

Then verify your business (allow email from apple.com). Only add a map location if you show your address on Google. If you go with a service area, Apple's guide (an older version unconfirmed) offers a brand without a map location. Do this the week after launch, so it copies your final details.

6. Bing Places (Microsoft search and maps)

Do this after your Google edits are approved, so the corrected details come across. Go to https://www.bingplaces.com, sign in, choose Import from Google Business Profile, sign in with the same Google account, pick R&K Designs, then verify. Postcard is the usual method, with phone as an option. (These steps come from other guides unconfirmed; I couldn't open Microsoft's own help page.)

7. Nextdoor business page (optional, free)

Go to https://business.nextdoor.com and claim or create your free business page. If you already have a personal Nextdoor account, tap your profile photo and choose Add Business Page.

Custom leather patch hats, embroidered hats and beanies, DTF shirts and laser-engraved tumblers, made to order in Eckert by Kelsey Simpson. Logo hats for local businesses, ranches, teams and events, plus Money Run hand-braided barrel reins. Call or text 970-210-6394.

8. Pinterest (optional)

Worth it only if you'll pin your photos now and then. Convert to a business account, then claim your website: Settings > Claim next to Websites, and enter https://www.randkdesigns.com. Now that the site is live you can claim it any time, but a website can only be claimed by one Pinterest account, so claim it from yours. The cleanest way is the TXT record method: the domain's settings sit in my Cloudflare until it moves into your name, so send me the record Pinterest gives you and I'll add it. Etsy shops can't be claimed.

9. Yelp: skip it for now

When I checked on 1 October, you had no Yelp listing, and your buyers don't search Yelp for logo hats. If someone ever creates one for you, claim it for free and fix the details. Yelp lets businesses like yours hide the address and list up to six cities within 50 miles. Never pay for Yelp ads.

10. Delta Area Chamber of Commerce (optional, $375 a year)

The chamber's join page (https://deltacolorado.org/join, read 10 October 2026) lists Small Business (1-15 employees): $375, renewing every year unless you cancel in writing. The page doesn't say what's included, so ask whether you get a directory listing before you pay. Ask the Cedaredge chamber too, since it's closer to Eckert (their dues unconfirmed).

R&K Designs makes custom leather patch hats, embroidered hats and beanies, DTF shirts and transfers, and laser-engraved tumblers in Eckert, Colorado, plus Money Run braided barrel reins. Crew, team and event orders welcome.

11. Your email signature (Gmail)

On a computer: the gear icon > See all settings > General > Signature > Create new. Paste this, then Save Changes at the bottom. Set it up on your business email, rkdesigns324@gmail.com. It never goes into Etsy Messages, so it doesn't affect Etsy.

Kelsey Simpson
Owner, R&K Designs LLC
Custom leather patch hats · Embroidery · DTF shirts & transfers · Laser engraving · Money Run braided tack
Call or text 970-210-6394 · randkdesigns.com
Eckert, Colorado · Instagram @r_kdesigns24 · facebook.com/rkdesignsllc

12. Business cards and packaging inserts (website and local orders only)

The QR code goes to https://randkdesigns.com. It's in your brand kit with your badge in the middle, and plain (no logo) in espresso brown or black, PNG and SVG. I remade it for the new address and test-scanned it. It opens your new site (randkdesigns.com forwards to www.randkdesigns.com), so the cards never need reprinting. Print the badge version at least 1 inch wide (the plain one can go smaller) and keep the white border. If you laser it onto leather, test-scan one before doing a batch. Never in Etsy packages.

Kelsey Simpson · Owner & maker
R&K Designs LLC · Eckert, Colorado
Leather patch hats · Embroidery · DTF shirts & transfers · Laser engraving · Money Run braided tack
Call or text 970-210-6394
randkdesigns.com  [QR]

Thank you for supporting a small shop! Reorder, track an order or design your next hat at randkdesigns.com. Questions? Call or text Kelsey: 970-210-6394. Loved it? A Google review helps us more than you know.

You can print the Google review QR (section 1) beside the website QR on this insert. Label each one so customers know which is which.

Sources (read 10 October 2026)

Your site is live, so now we tell people. I put everything for the first three weeks on one private page: rkdesigns-site-launch.pages.dev. Every piece has a Download button, every caption has a Copy button, and a calendar tells you what to post each day from Saturday 17 October to Saturday 7 November 2026. Google won't show the page to anyone, so it's just for you.

What's in your kit

All the photos are yours, and none show a customer's name or logo. Every price and promise in the captions comes word for word from your live site: proof within 24 hours, about two weeks to make after you approve it, made to order in Eckert, Colorado, free pickup in Eckert. Nothing promises free shipping, a sale or a date we don't have.

How to use it

1. Saturday 17 October, before 7:30 am: the profile updates. Instagram bio link first: until it points at randkdesigns.com, "link in bio" still sends people to Etsy, so no "link in bio" caption goes up before it. Then your Facebook website and Shop now button, your Google website, and the Etsy announcement.
2. Then follow the calendar. About one thing a day: feed posts at 12:00 pm or 7:00 pm, stories at 7:30 am so they run all day, and Google posts at 9:00 am. After two weeks, check Insights and move to your best hour. Daylight saving ends on Sunday 1 November; keep the same clock times.
3. Download to your Samsung first. Tap Download on the kit page. The file saves to your phone and shows up in Gallery, in the Download album. When you post, Instagram and Facebook open your gallery: tap Recents at the top and pick Download if you don't see it right away.
4. Post Facebook from Facebook, with the Facebook caption. Turn off Instagram's "also share on Facebook", which would copy the "link in bio" caption across.
5. Only three Facebook posts carry your web address: C1 on 17 October, C2 on 21 October and C3 on 2 November. Facebook limits some business Pages to 2 posts with links a month, and the count resets on the 1st. Everywhere else on Facebook, point people to your Shop now button or send the link in a private message.
6. Five hashtags at most on Instagram. Each caption already has five, so add none in the comments.
7. Pin the launch post (Instagram: C1, then the two reels; Facebook: C1), add the alt text from the kit, tag Eckert, Colorado, and answer comments the same day.
8. Etsy stays clean. No web address, QR code, phone, email or "visit my website" in listings, videos, the announcement, Etsy messages or the slips in Etsy packages.
9. Check the site that morning. Open randkdesigns.com on your phone before you post. If a page looks wrong, text me first.

The three weeks at a glance

The kit was built on 15 October 2026 from your live site and your own photos. Platform rules (Facebook's link limit, Instagram's hashtag cap, Etsy's policies) were checked that day; where Meta doesn't spell something out (like whether Facebook's link limit applies to your Page), the plan assumes the strictest case. If anything looks off or you want different wording, text me: the page updates at the same link.

Your new site is built so Google understands it from the first day. Since 15 October it's open to Google at https://www.randkdesigns.com, and the next step is telling Google and Bing it's there.

What's built in

The 14 products in the Google feed: 3 leather patch hat colorways, the custom tee in White and Heather Grey from S to XL (8 items), the 40 oz tumbler, and the 20 oz tumbler in Stainless/Brown and Black/Rawhide. Left out on purpose for now: the embroidered hat, the women's tee, the long sleeve, 2XL and up, and Money Run.

Your old Wix addresses, and where they land now (each works with or without a trailing slash, all permanent 301 redirects; the launch check on 15 October tested every one of them on the live site):

That's 12 named addresses plus a catch-all (my final report said 11; one more turned up). Your old domain, rkdesignsllc.com, forwards every address to the same page on www.randkdesigns.com, and these rules take it the rest of the way. So an old Google result, a Wix product link or anything you've printed still lands on the right page.

Done at launch, and what's next

1. The switch. ✓ Done On 15 October the live build opened robots.txt and pointed every page at www.randkdesigns.com. The launch check then passed every item on the live domain: every page open to Google with the right address, the sitemap, the private pages still hidden, and every old Wix link forwarding.
2. Google Search Console ● Together, on a call (you sign in, I guide; now possible because the site is live): add randkdesigns.com as a Domain property, which covers the address with and without the www. Google gives you a short TXT record to prove it's yours; the domain's settings are in my Cloudflare for now, so I add that record for you. Then submit https://www.randkdesigns.com/sitemap.xml and ask Google to look at the home page and the Hat Builder first. It's free, and it's where you'll see which searches find you. https://search.google.com/search-console
3. Google Merchant Center ● Together, on a call (you sign in, I guide): claim the website, enter your shipping rates and return policy, and add https://www.randkdesigns.com/feeds/products.xml as a scheduled fetch. Google reviews the feed before the free listings show. https://merchants.google.com
4. Your Google Business Profile ◐ Waiting on you: change the website link to https://www.randkdesigns.com (see Your listings).
5. Bing Webmaster Tools ● Together, on a call, once Search Console is set up: it can import everything from Search Console in a few clicks, and Bing also feeds DuckDuckGo and others. https://www.bing.com/webmasters

This is the part you'd hand a web developer. It says what's in the code you get, which guide to open for what, who holds each account today, the settings the site needs (by name only, never their values), and the plan for moving day. Nothing here is a secret, but the code holds private business details, so keep it private.

What you get

The complete code of your live site, with its full change history. It's a Git repository: every file the site is built from, and a saved note for every change since the first commit on 12 October. You own it outright.

It comes to you in a private Google Drive folder, shared with rkdesigns324@gmail.com: https://drive.google.com/drive/folders/1n4xRutPClSQBcrWuiamcwcGeQO0wxHFx

The step-by-step walkthrough page is https://rkdesigns-handoff.pages.dev. Start there. The Drive folder holds three things:

• RK-DESIGNS_WEBSITE-CODE.zip: the complete code, with its full change history and every guide.
• README-FIRST.txt: where to start.
• RK-DESIGNS_HANDOFF-GUIDE.pdf: the same step-by-step guide as the walkthrough page, to keep or print.

You put the code in your own private GitHub with Claude Code. The guide for that is USING-GITHUB-CLOUDFLARE-CLAUDE.md, inside the zip.

I bring the copy level with the live site right before I send it. When I ship an update, I replace the zip in the same folder, so that folder always holds the current version.

The code includes your customer list, Today list, phone app and morning summary (see Live since 16 October) from 16 October on. I replace the zip in that folder with a fresh one when I tell you it's ready, so if the date on the file is older than 16 October, it doesn't have them yet: tell me and I swap it.

The guides inside

Open the zip and start with README.md. The guides sit in the _docs/handoff/ folder:

What's in the code: the server code for checkout, the Stripe webhook, uploads, order pages, your dashboard and its customer list, notifications and calendar feed (functions/ and lib/); the small Worker that starts your morning summary (cron-worker/); your one price list (lib/catalog.js); the page builder and its tools (tools/: build, local preview, launch check, phone check, the photo tool, and the self-tests that check nothing broke after a change); the built pages, styles, scripts and photos (site/); the database tables (schema.sql and migrations/); the Cloudflare settings file (wrangler.toml, names only, no secrets); the deploy script (deploy.ps1); and my research about your business (_docs/research/).

What's not in it, on purpose: passwords, keys or the local secrets file; your orders, customers' details and uploaded artwork, which live in the database and file storage and move on moving day; my backups, reports and the paused campaign; and your full-size photo originals (about 280 MB), which come separately on a drive or in your Google Drive.

What a developer needs to know first: it's a standard Cloudflare Pages site with Pages Functions, plain JavaScript, a D1 database and R2 file storage, no framework. It needs Node.js 22 or newer and Git, and package.json pins the Cloudflare tool (Wrangler) at a tested version. Every live deploy is .\deploy.ps1 -Live. Staging and the live site share one database, so database changes are additions only.

Who holds each account today

As of 16 October 2026, the day after launch. After moving day, everything in my column moves to yours.

The settings your site needs, by name

These are set in Cloudflare (Workers & Pages > the project > Settings > Variables and Secrets), encrypted, on the Production environment. Their values never go in the code, an email, a text, or a chat with Claude. A changed setting takes effect on the next deploy.

Nothing but the dashboard password and signing secret should ever be on the Preview (staging) environment: no Stripe, email or live switches. Your practice copy on your own computer keeps its two settings in a file called .dev.vars, which Git never keeps and Claude is set up never to read.

Moving day, the plan

The full steps are in How your site moves into your account and in REBUILD-ON-YOUR-OWN-ACCOUNTS.md. In short:

1. Your accounts ◐ Waiting on you: you already have Cloudflare, GitHub and Claude. You add a free Resend account. All four use your business email and two-step login. You invite me to Cloudflare as an Administrator and to your GitHub repository as a collaborator.
2. The code into your GitHub ● Together, on a call: from the zip, with Claude Code (the USING-GITHUB-CLOUDFLARE-CLAUDE.md guide).
3. The site on your Cloudflare ● Together, on a call: a new project (randkdesigns is a good name, because rk-designs stays taken while my copy exists), a database and file storage. You type every setting above yourself.
4. Your live data ● Together, on a call: right before the switch I export the orders database and copy every uploaded file across. The database and the files move together, or not at all.
5. Your addresses ● Together, on a call: both domains' DNS move to your Cloudflare with the old-address forwarding rule, and randkdesigns.com goes into your name. The DNSSEC lock goes off for the switch and back on a couple of days later.
6. Email and payments ● Together, on a call: your Resend verifies randkdesigns.com and its key replaces mine. A fresh Stripe key and the webhook's signing secret go into your Cloudflare. The webhook address stays https://www.randkdesigns.com/api/stripe-webhook, so Stripe needs nothing else.
7. The check ● Together, on a call: .\deploy.ps1 -Live, the launch check (every line PASS), one test order, and a last look at my old dashboard for anything placed during the switch.
8. My copy goes → Me: a few days later, when you say so, I delete my project, database and storage, and take randkdesigns.com out of my Resend.
9. Your originals → Me: about 280 MB of full-size photos and brand files, on a drive or in your Google Drive.

When: we'll pick a date together. Nothing is on a deadline: the live site keeps running and taking orders on my account until then.

The customer list and phone app move the same way, as part of the same code and database. The notification keys and the calendar link travel inside the database export, so there's nothing for you to retype. The one extra step: the small scheduled helper that starts your morning summary each day (the rk-designs-cron Worker) gets set up again in your Cloudflare, and I delete mine once yours has sent a summary. Afterwards we check together that a test notification still arrives on your phone and your calendar link still updates; if either doesn't, you turn notifications on again from the phone or make a new calendar link. The runbook has the steps.

If you can't reach me

• What keeps running on its own: the site, checkout, your dashboard, the order emails, the old-address forwarding, and card payouts to your bank. None of it needs me day to day. (The one thing that does run through my account is the small helper that starts your morning summary; if it stopped, your Today tab would still show the same things.)
• What you can do yourself today: everything in your dashboard, refunds in your Stripe, and downloads of your records. Every week or two, save the Orders CSV (with "Show: All"), the Customers CSV, the Contacts CSV (it holds your labels, tags and notes) and the quotes Export CSV somewhere private. Your Gmail has every new order too, and Stripe has every card payment.
• What still needs my account until moving day: publishing a change, resetting the dashboard password, anything to do with DNS, and the randkdesigns.com renewal.
• If I'm gone for good: hand a web developer who knows Cloudflare Pages, JavaScript and Stripe the code folder and IF-JOE-IS-UNAVAILABLE.md. You make the accounts in your own name and invite them; they rebuild the site on your accounts with REBUILD-ON-YOUR-OWN-ACCOUNTS.md, and rkdesignsllc.com, which is already yours, can point at it right away. The one thing they can't copy without my account is the past orders and artwork in my database, which is why your saved spreadsheets matter.

Call or text me first, always: Joe, (970) 462-2817, sutliffjoe@gmail.com.

Here's how your site protects you and your customers, as I checked it on 15 October, the night your first real card order went through and was refunded. Card details never touch your site, every private page needs a key nobody can guess, and every website order records that the customer agreed to your terms. The few gaps are in the checklist below, each with an owner.

Your customers' card details

• Cards never touch your site. Customers type them on Stripe's own secure checkout page, and your database keeps only Stripe's reference numbers, never a card or bank number.
• Paid means Stripe confirmed it. Stripe's messages to your site (the webhook) must carry a fresh secret signature, so a fake "payment received" is turned away.
• Prices are worked out on the server from your price list, so nobody can change one before paying.
• No paying twice: each payment page expires after an hour, and the site checks with Stripe before starting a new one.
• Disputes and refunds: a chargeback (a customer disputing a card charge) emails you to hold the order, with Stripe's deadline. A refund made in Stripe adds a private note to the order: your test refund on 15 October did exactly that.

Your customers' information

• What's kept: only what an order needs (name, email, phone, address, notes, messages, artwork and the order), plus internet (IP) addresses for about a day, for spam limits. No card or bank numbers, birthdays or ID numbers.
• Who sees it: a customer's page shows only their own order. Your private notes, their phone number and the Stripe payment ID stay in your dashboard. Permission to show photos of their order is optional and starts unticked.
• Private order links use a random 32-character code that can't realistically be guessed, and a carrier's tracking page sees only randkdesigns.com, not the link. "Lost your link?" emails links only to the address that ordered, and never reveals who has ordered.
• Your pickup address is on no page of the site. A pickup customer sees it only once their order is paid or ready, never on a demo order. It's still public in your state business filing and on your old Wix site, though (item 5 below).
• No tracking: no ad cookies, no Google Analytics or Facebook Pixel, no outside scripts. The only cookie is your dashboard sign-in.

Your dashboard

Everything in your dashboard needs you signed in, and sign-in allows 8 tries per 15 minutes from each internet address. Your sign-in pass (a cookie) is digitally signed, travels only over HTTPS, can't be read by page scripts and expires after 7 days. A booby-trapped link on another website can't act as you, and downloaded spreadsheets are safe to open in Excel.

The weak spot is the password. Today's is shorter than I'd like, and it alone opens every customer's details and can send email from orders@randkdesigns.com. There's no phone code or sign-in alert yet, and a new password doesn't sign out other devices; I reset a separate signing secret for that.

Uploads and emails

• Uploads are checked by what's inside, not the file name: images, PDF, AI and EPS only, up to 15 MB. They sit in private storage, open only to you or that order's link holder, and can't run code on your site. Art that never reaches checkout is cleared out after two weeks, each time you open your dashboard.
• Order emails are plain text with no tracking pixels and digitally signed for your domain (DKIM). Your domain's strict "reject" policy (DMARC) asks email providers to refuse fakes sent as @randkdesigns.com.

Protection from spam and attacks

• HTTPS (the padlock) everywhere, with plain http redirected to it.
• Only your site's own code runs on its pages, which blocks injected scripts, and no other website can frame it to trick clicks.
• Cloudflare's network sits in front, with automatic protection against floods of junk traffic (DDoS attacks).
• Bot traps and limits: hidden fields catch bots on the contact, quote and newsletter forms, and every form and upload is limited per internet address.
• Keys stay secret: passwords and service keys are encrypted Cloudflare settings, never in the code. Private pages are marked "do not index", so Google leaves them out.

What's on you (and me)

Are your policies good to go? Nearly. I'm adding a few lines Stripe and privacy law expect (when your privacy notice took effect, where you ship and how long it takes, and how to report a problem) once you OK the wording. Each website order already records that the customer ticked "I've read the order terms", and when: free cancelling before proof approval, no refunds after it, problems reported within 7 days, you make it right if it arrives damaged or off-proof, and the customer confirms they may use their logo. The gaps: invoices made in your dashboard don't record that agreement, no attorney has reviewed the terms, and "unsubscribe any time" has no unsubscribe link yet.

If something ever goes wrong

• A strange sign-in, a lost phone or a leaked password: call me. We change the password and I sign out every device.
• A disputed charge: hold the order and call me before Stripe's deadline. For a bank payment, contact the customer.
• A leaked order link: I give that order a new one.
• A phishing email or text: don't click. Type the address yourself and check Venmo or Stripe directly.
• Who to call: me, Joe, at (970) 462-2817.
• If you can't reach me: the IF-JOE-IS-UNAVAILABLE.md guide in your code has an emergency card for each of these, and says what you or a developer can do without me (see Code handoff). Your SECURITY-HABITS.md guide is the short list of habits.

I measured your site with Google's own testing tool on 10 October, on the preview build, which runs the same code that's live on www.randkdesigns.com now. Short version: fast on phones, nearly perfect on computers, and a perfect score on accessibility and good practice on every page I tested.

Lighthouse scores, 10 October 2026

Google Lighthouse 13.5.0 (the newest version at the time) in Chrome, on the preview (rk-designs.pages.dev, which now forwards to your live site). Each page ran 3 times on a simulated phone (slow 4G and a slowed-down processor, on purpose) and 3 times as a computer. Each number is the middle of the three runs. Scores are out of 100. The links below open the same pages on your live site.

\*On 10 October SEO read 69, only because the preview told Google "don't index me" on purpose. Every other SEO check passed on every page. The live site dropped that note on 15 October and the launch check confirmed every public page is open to Google, so the same checks add up to 100.

Phone scores move a little from run to run (the home page ranged 88 to 97, the portfolio 81 to 99), which is normal for a simulated slow phone. That's why I report the middle run.

Your new site next to your old Wix site, same day, same tool

So the new home page is about 5 times lighter and shows its main content about 12 seconds sooner on a slow phone. The Wix site lost its best-practices points on browser errors and third-party cookies.

Core Web Vitals, in plain words

Google judges every site on three things real visitors feel. Here's each one, what it means, and how your site does on a slow simulated phone:

The first thing on screen (First Contentful Paint) shows in 1.3 to 1.4 seconds even on the slow test phone. Real-visitor numbers from Chrome users show up in Search Console once we've set it up and the live site has had enough visitors. We'll check for them together about two weeks after launch, and Money Run's tap response and the home page's main photo are the two I'll watch most closely.

Quality checks built into the site

• Accessibility 100 on every page tested: readable contrast, labels on every button and field, works with a keyboard and a screen reader.
• Works on phones from 320 px wide up, checked with my phone-check tool on every page.
• Security: HTTPS always, plus headers that block common attacks; uploads are checked by file type; spreadsheet exports are safe to open.
• Nothing uses your customers' data for ads: no third-party trackers or cookies.
• Checked live on 15 October: the launch check passed every item on www.randkdesigns.com, and a click-through on a phone found no errors.

Raw results are saved with my working files. The scores were measured on 10 October on the Draft 2 preview build, which runs the same code as your live site. Your answers, the embroidery digitizing fee, the Money Run colorways, invoices and card checkout went in after that. I'll rerun the same test on the live address and send you the numbers.

Your build by the numbers

Everything on your site is custom code written for R&K, not a template. Counted on 10 October 2026: about 13,900 lines in 68 files, roughly 280 printed pages of code. It builds 23 pages and 472 optimized photos. A template site has none of this custom code.

What a build like this costs on the open market

Estimates, using published October 2026 rates for US freelancers and agencies and for custom product builders.

A second way to check it: work of this size usually takes 300 to 450 hours, which at $85 to $175 an hour (freelancer to agency) is about $25,000 to $79,000. My quote for the custom-order site was $4,800 to $6,200, and what you have now goes past it. Through our trade, you pay $0, and you own all of it.

Rates from 2026 pricing guides, for example Kickflip and SecondTalent. They're vendor and hiring-platform figures, so treat them as a guide, not a quote.

Your customer list, your Today list and your dashboard as an app on your Samsung went live early on Friday 16 October. It's built around how you work day to day: who you're talking to, what's due, and hearing about a new order the moment it comes in. Nothing changed for your customers. Checkout, order pages, proofs and emails work exactly as before; the upgrade sits on top, in your dashboard.

Practise first, on a copy

I made a practice copy of your dashboard with made-up customers and orders, so you can tap everything without touching anything real: https://rkdesigns-dashboard-demo.pages.dev/admin

The practice password is rkdemo. It's for the copy only, which has its own database, no Stripe and no email, so nothing you do there reaches a customer or your real dashboard. Your real dashboard is still https://www.randkdesigns.com/admin, with your own password.

Your dashboard as an app on your Samsung

This one came first, because it's what you asked for.

• Install it on your phone, one time. Open your dashboard in Chrome, sign in, and tap Install the app on the bar near the top. No bar? Settings at the top of the dashboard shows the steps for your browser. It then sits on your home screen as R&K Orders and opens full screen, like an app.
• A buzz for each new thing, one time per phone. In Settings, tap Turn on notifications for this phone, then Allow, then Send a test. You get a notification for a new order, an unfinished checkout, a quote or Money Run request, a contact message, a customer approving a proof, asking for changes or writing on an order, a payment problem, and the morning summary. You pick which ones, and Settings lists your phones.
• Safe on your lock screen. A notification shows only an order number, an amount or a first name, never an email, phone number or address. Tap one and it opens the right order or person.

Your customer list and Today list

Think of the free customer list in HubSpot, built into your own dashboard:

• Everyone in one place. Every person who orders, asks for a quote, writes to you or signs up for your newsletter becomes a contact on their own, once, even if they did all four. The Contacts tab replaced the old Customers tab. Add contact is for someone who phoned or walked up.
• A label for each one, worked out for you and explained right under it, or set by you: Hot, Warm, Follow up, Customer, Repeat / past customer, Cold / not now, or Not interested. A new quote request or an unfinished checkout is Hot, so you can see at a glance who to call first.
• Their whole story on one page: their orders, quotes, messages, your private notes and tags (like Etsy buyer, Team or Ranch), and a timeline, with Call, Text, Email, Follow up and Log call buttons.
• A Today tab with what's overdue, what's due today, new leads you haven't answered yet, and hot leads that have gone quiet. Done or Snooze each one. Some follow-ups make themselves: an unanswered quote request, an unfinished checkout, a proof nobody approved after 3 days, and a check-in about a month after an order is finished.
• Ready-made emails you can edit and preview before sending: a quote follow-up, a proof reminder, a thank you with your Google review link, and a reorder check-in. Each goes to that one person only, never to a list, and the review ask never goes to someone you've tagged Etsy buyer.
• Delete a record when someone asks: More > Delete this contact's record. Their orders stay for your tax records; the rest goes.

Refunds on your Today list

Cancelling an order with your own email is already live (see What we built). The upgrade adds two things: a refund you still owe also shows as a Refund task on your Today list until you tap Mark refunded (a full refund made in Stripe clears it for you), and every cancellation shows on that person's timeline. Customers still ask you to cancel; there's no cancel button on their order page.

Google Calendar

• A private calendar link your Google Calendar follows, with your follow-ups, proofs due, need-by dates, estimated ready dates and pickups. Only first names and order numbers go in it. In Settings, tap Make my calendar link and Copy link, then on a computer open calendar.google.com, click + next to Other calendars, choose From URL and paste it. It shows up as R&K orders & follow-ups and Google refreshes it every few hours. If the link is ever shared by mistake, you make a new one and the old one stops working.
• Add to Google Calendar buttons on follow-ups, need-by dates and estimated ready dates, so one date lands in your calendar in one tap.

A morning summary

Each morning, one email and one notification with your day in it: what's overdue, what's due today, new leads you haven't answered yet, and hot leads that have gone quiet. It comes around 7am (6am once the clocks go back in November), only on days there's something to report. You can turn the email off with a tick box in Settings, and the notification with its switch. The same list is always on your dashboard's Today tab.

Your OK needed: one paragraph for your privacy policy

The dashboard now keeps a record of each person, so your privacy policy should say so. Here is the wording I'd add to the Privacy section of your policies page. It is not on your site. I only change policy text once you've OK'd the exact words, and policy wording isn't legal advice, so an attorney or insurance agent can look it over if you like.

I keep a simple record for each customer: your name, email, phone, what you ordered or asked about, and my own notes, so I can look after your order and follow up. I only email you one to one about your order or request, never mass marketing from this list (the newsletter is separate, and you can unsubscribe any time). Ask me and I’ll delete your record; I have to keep order records for taxes, so those stay.

One line to think about: it says people can unsubscribe any time. Today they do that by asking you, because the newsletter has no unsubscribe button yet, and you can remove someone with Delete this contact's record. If you'd rather the words match a button, I can build the button first.

What it means for the handoff

Nothing changes in who owns what. It's part of the same code and the same database, so it's in the code you get and it moves with everything else on moving day. It needed no new passwords or keys: the notification keys and the private calendar link are made by the site and kept in your database, so they move with it. Two small additions are on my Cloudflare for now:

• The morning summary's helper. A small scheduled helper (a Cloudflare Worker called rk-designs-cron) rings your site once a day at 13:00 UTC to start the summary. It has no keys of its own. It moves to your account on moving day, the runbook has the step, and if it ever stopped, your Today tab would still show the same things.
• A $5 a month plan. On 16 October my Cloudflare account moved to Cloudflare's Workers Paid plan, $5 a month, my bill. It lifts the free daily limits, which matters more now that the dashboard does more. When the site moves to your Cloudflare, we decide together which plan yours takes.

Your customers' notes and follow-ups live in the same database as your orders, so the export I take of your database on moving day carries them across too.

Next steps

Here's where things stand on Friday 16 October, the day after launch: what's done first, then what's next and who does it. The dates I've set are your launch kit (Saturday 17 October to Saturday 7 November), DNSSEC (about 17 October) and our check-in about two weeks after launch. Everything else happens when you're ready.

1. Sun 11 to Mon 12 Oct · ✓ DoneYou: sent your email, pickup, shipping OK, order terms, tax, tumbler prices and the quick answers. Me: all of it is on the site (12 Oct). Your sales tax licence, Money Run turnaround and customer OKs came in too.
2. Mon 12 to Wed 14 Oct · ✓ DoneMe: your clean code copy, ready to hand over, with your CLAUDE.md rulebook and a one-command photo tool. Your brand kit page with every logo, banner and profile text, and QR codes that point to randkdesigns.com: rkdesigns-brand-kit.pages.dev.
3. Thu 15 Oct · ✓ LiveYour site went live at www.randkdesigns.com, all 24 pages. randkdesigns.com without the www, the old rk-designs.pages.dev preview and every address on rkdesignsllc.com forward to it. The launch check passed every item, and a click-through on a phone found no errors. The digitizing fee and your Money Run colorways went up the same day.
4. Thu 15 Oct · ✓ DoneOrder emails on from orders@randkdesigns.com, tested with RK-1004. Invoices in your dashboard.
5. Thu 15 Oct, evening · ✓ LiveCard checkout on your own live Stripe: card, Apple Pay, Google Pay, Link, Cash App Pay and Amazon Pay. One real card order (RK-1005, $31.95) was paid and refunded to prove it. Me: the security check, your policy update list, and your launch campaign kit.
6. Fri 16 Oct · ✓ LiveCancel order in your dashboard: a box that sends your own email and keeps a Refund pending reminder until you mark it done. Your code and every guide are in the Google Drive folder I shared with you.
7. Fri 16 Oct · ✓ LiveYour customer list, Today list, phone app, Google Calendar link and morning summary: a Contacts tab, follow-ups, ready-made emails, your dashboard as an app on your Samsung with notifications, and a summary around 7am. Details in section 12.
8. Now● Together A new dashboard password (4 or 5 random words) and every old sign-in logged out. Clear the test data: cancel the launch-night card test (RK-1005) and RK-1004, delete the demo orders and clear the test quote.
9. Now◐ You Delete the "api code" email from your Sent and Trash (the live key in it is being rolled in Stripe), and never email or text a key again. Verify your Stripe login email if Stripe still asks, turn on two-step login for Gmail and Stripe, click Cloudflare's verification email in rkdesigns324@gmail.com so kelsey@ and orders@randkdesigns.com forward to you, add orders@randkdesigns.com to your Gmail contacts, and look over your policy update list.
10. Now◐ You Your code. Open the walkthrough at rkdesigns-handoff.pages.dev, download the code from the shared Google Drive folder, and put it in your own private GitHub with Claude Code. Start with README-FIRST.txt (see section 9, Code handoff).
11. Sat 17 Oct, before 7:30 am◐ You Profile updates first: your Instagram bio link, then your Facebook website and Shop now button, then your Google Business Profile website, all to https://www.randkdesigns.com (section 6). Etsy never gets a website link or QR code. Then your launch kit starts.
12. About Sat 17 Oct→ Me DNSSEC back on for randkdesigns.com.
13. Now the site is live● Together Search Console and Merchant Center: you sign in, I guide (section 7).
14. When you're ready● Together Pay by bank on $300 and up: you turn it on in Stripe with the $300 minimum, I switch the site's bank lines on (section 4).
15. Now● Together The app on your phone, about 10 minutes. You open www.randkdesigns.com/admin in Chrome on your Samsung and tap Install the app; then Settings, Turn on notifications for this phone, Allow, Send a test. Then I place a test order from another phone so we both watch the "New order" buzz arrive, and I cancel it afterwards. While we're at it we paste in your Google review link and tag your Etsy buyers. You can practise first on the made-up copy at rkdesigns-dashboard-demo.pages.dev/admin (password in section 12). The steps are in section 12 and in section 15 of your owner guide.
16. After the app◐ You Add your calendar link: in Settings tap Make my calendar link and Copy link, then on a computer open calendar.google.com, click + next to Other calendars, choose From URL and paste it (section 12).
17. Before it goes on the site◐ You Your OK on the privacy paragraph about the customer record. It's in section 12, ready to copy, with one line to think about (the unsubscribe wording). It goes on your policies page only after you OK the exact words.
18. The week after launch● Together Bing, which imports from Search Console. ◐ You Apple Business and Nextdoor (section 5).
19. When you have them◐ You a photo and the colors for Vegas Lights, and your other after-launch answers and photos (section 4). Each one goes on the site as it comes in, by you with Claude Code or by me.
20. About Thu 29 Oct, two weeks after launch● Together we check Search Console, including the real-visitor speed numbers once Google has enough visits to show them. ◐ You turn off auto-renew on your Wix site plan (Premium). Not the domain: rkdesignsllc.com keeps renewing.
21. Thu 5 Nov◐ You send the Google review request from your launch kit to finished website, Facebook and in-person customers, one at a time. Never Etsy buyers.
22. Sat 7 Nov→ Me the launch kit's calendar ends. I compare link taps, reel plays, Google views and website orders, and we decide what's next.
23. 16 Oct✓ Done Stripe Tax for shipped card orders: on, with your Colorado registration in Stripe, and tested with a shipped checkout. Setup shows 8 of 8.
24. When you're ready● Together Moving day: it all goes into your name. You already have Cloudflare, GitHub and Claude; you add Resend. Then your first change with Claude. Then the site moves into your Cloudflare with every order and file, and randkdesigns.com into your name. When it has run on your account for a few days and you say so, I delete my copy (sections 8 and 9). We'll pick a date together.
25. Before 7 Mar 2027◐ You rkdesignsllc.com renews in your Wix account. Let it renew, so every old link keeps forwarding. Moving its registration off Wix later is optional.

Tech terms decoded

Cloudflare Pages

The service that hosts your website: it stores the pages and serves them fast from data centres around the world. In my Cloudflare account for now, on Cloudflare's $5 a month Workers Paid plan since 16 October (it lifts the free limits). It moves into your own account when you're ready.

Pages Functions

The small bits of server code behind checkout, the order page, emails and your dashboard. They run on Cloudflare too.

D1

Cloudflare's database. Yours holds orders, quotes, messages, your customer list with its notes and follow-ups, and sign-ups. Real orders are in it now, so when the site moves to your account the data is copied across, not started fresh.

R2

Cloudflare's file storage. Yours holds the logos customers upload and the proofs you send. These get copied across in the move too.

Deploy

Publishing a new version of the site. Since launch, .\deploy.ps1 -Live does it in one command, and .\deploy.ps1 -Live -Staging tries it on your test copy first.

Staging

A private test copy of your site, at staging.rk-designs.pages.dev, where you check a change on your phone before it goes live. It shares the real database, so test orders show on your dashboard.

Rollback

Switching the live site back to an earlier version in one click, in Cloudflare's Deployments list.

Domain and registrar

The domain is your address: randkdesigns.com since 15 October. The registrar is the company it's rented from each year. I bought randkdesigns.com at Squarespace and it's in my Squarespace account for now. It renews every year, next around 15 October 2027, and I keep it renewing until moving day, when it goes into your name. Your old address, rkdesignsllc.com, stays registered in your Wix account (it renews 7 Mar 2027; keep the domain renewing) and forwards to the new one.

DNS and name servers

DNS is the internet's phone book that turns randkdesigns.com into your site's location. Name servers are whoever keeps that phone book page for a domain. For both randkdesigns.com and rkdesignsllc.com that's my Cloudflare for now, which is how the old address forwards to the new one.

Domain transfer (now optional)

Moving a domain's registration from one registrar to another. It takes up to a week and adds a year to the registration. We don't need one any more: rkdesignsllc.com stays at Wix and simply forwards. Moving it off Wix later, to Porkbun for example, is optional.

DNSSEC

A security seal on DNS records. It has to be off while a domain moves, so it's off right now. I turn it back on for randkdesigns.com around 17 October.

Stripe

The company that processes card, Apple Pay, Google Pay and bank payments and pays them into your bank. Your site never stores card numbers. Yours has been live since 15 October.

Link, Cash App Pay, Amazon Pay

Other ways to pay that your Stripe checkout page offers next to cards, Apple Pay and Google Pay. Link is Stripe's own saved-details checkout; Cash App Pay and Amazon Pay let customers pay from those accounts. The money reaches your Stripe the same way.

Invoice

An itemized bill you build in your dashboard, with your own lines and prices. The customer gets it by email, with a private page they can print or save as a PDF.

ACH / pay by bank

Paying straight from a US bank account. Cheaper than a card on big orders, and it takes about 4 business days to clear.

Webhook

A message Stripe sends your site the moment something happens, like "paid" or "refunded", so the order updates on its own.

Resend

The service that sends your order and request emails from orders@randkdesigns.com, free up to 3,000 a month. It verified randkdesigns.com and started sending on 15 October, and it runs on my Resend account for now.

DMARC

A DNS record that tells inboxes your emails are really from you, so they don't land in spam.

Email Routing

Cloudflare's free forwarding for addresses on your own domain. It's how kelsey@randkdesigns.com and orders@randkdesigns.com are being set up to land in rkdesigns324@gmail.com.

Secret / environment variable

A setting the site reads, like your Stripe key or dashboard password, stored encrypted in Cloudflare and never in the code.

Two-step login

A second check (a code on your phone) after your password, so a stolen password alone can't get in.

Git

The site's memory: every change saved with a note, so any change can be seen or undone.

GitHub and repository

GitHub keeps your Git history online. A repository ("repo") is the folder of your site's code with its history; yours is private. The zip I share with you is the whole repository.

Content ID

A system that spots copyrighted music in videos and can mute or flag them. The music in your launch kit isn't registered with it.

CRM (customer list)

Customer relationship management: one place for every customer and every conversation, with labels, a timeline and follow-ups. Yours is the Contacts and Today tabs in your dashboard, live since 16 October.

Push notification

A message that pops up on your phone from an app, even when the app isn't open. Your dashboard app uses them for new orders, requests and the morning summary. They show only an order number, an amount or a first name.

Installed web app (PWA)

A website that installs like an app: its own icon on your home screen, full screen, and notifications. Your dashboard is one, called R&K Orders.

Calendar feed

A private address your Google Calendar follows, so dates from your dashboard show up there on their own. Yours is made in Settings, and you can replace it any time.

Worker

A small program that runs on Cloudflare by itself. Yours, rk-designs-cron, wakes up once a day to start your morning summary. It's on my account until moving day.

Commit, push, revert

Commit saves a change with a note. Push sends it to GitHub. Revert adds a new change that undoes an old one.

Claude Code

Claude working inside your site's folder: it reads the code, makes the change you ask for, builds and checks it, and waits for your OK.

CLAUDE.md

Your rulebook for Claude, at the top of your code. Claude reads it every session. You can edit it any time.

TBD badge and launch gate

A dashed "to be decided" tag on anything not yet confirmed by you. The launch build refuses to run while any are left.

Lighthouse

Google's free tool that scores a page out of 100 for speed, accessibility, good practice and SEO.

LCP, INP, TBT, CLS

Google's speed measures: how fast the main content shows (LCP), how fast a tap gets a response (INP, with TBT standing in during tests), and whether things jump around (CLS).

SEO

Search engine optimisation: making pages easy for Google to find, read and show.

Sitemap

A list of your public pages for search engines: 18 of them, at www.randkdesigns.com/sitemap.xml.

Structured data (JSON-LD)

Hidden labels that tell Google facts directly: your business details, product prices, FAQ answers, breadcrumbs.

Canonical address

The one official address of each page (www.randkdesigns.com/...), so Google doesn't count copies. randkdesigns.com without the www forwards to it.

301 redirect

A permanent "this page moved" note. Every address on your old domain, rkdesignsllc.com, forwards to the same page on www.randkdesigns.com, and old Wix links land on the right new page, so old Google results and anything printed keep working.

noindex

A "please don't list me" note to search engines. This report still carries it. Your site carried it too until it went live on 15 October; now Google can list it.

Search Console

Google's free dashboard for your site in search: which searches find you, and any problems Google sees.

Merchant Center and product feed

Merchant Center is where your products get into free Google Shopping listings. The product feed is the list it reads from your site.

Google Business Profile

Your listing on Google Maps and the right side of search results: hours, photos, reviews, directions.

WebP

A modern image format the website uses because it's small and sharp. Google and Etsy uploads need JPG or PNG instead.