Your site, your accounts, your code.

Here's the short version, in five lines.

1. 1Your site is live at www.randkdesigns.com since 15 October: 23 pages, four builders and your dashboard, with every answer you sent on 12 October built in. Google can list it now. Every old rkdesignsllc.com link forwards to the same page on the new address, and so does the old preview, so old links, Google results and anything printed keep working.
2. 2Customers can order today. Every order and request lands on your dashboard. Until card payments are on, customers pay by Venmo (@rkdesignsllc), cash at pickup, or call or text you to arrange, and you tap Mark paid once the money is in. Sales tax on pickups (6.5%) is already on.
3. 3What’s left is short. Order emails switch on today: they come from orders@randkdesigns.com, and your copies go to rkdesigns324@gmail.com → Me. Card payments go live once you switch your Stripe to a live account (only you can enter your business, identity and bank details); then we finish it together in about 10 minutes. And your own accounts, whenever you’re ready.
4. 4It all goes into your name. For now I host the site on my Cloudflare and hold randkdesigns.com in my account, so we could launch without waiting. When your accounts are set up, it all moves into your name, live orders and files included. Then every key is yours: your Cloudflare, your GitHub, your Stripe, your email sending, your domain, your Claude account. In your account you set every password and key fresh, and I never learn them.
5. 5You can run it yourself. In our first session, when you’re ready, we copy the site and its orders into your account, run it on your computer, and make a real change together with Claude Code. After that, call me only if you want to.

All of this is live on www.randkdesigns.com now, except the order emails, which I switch on today. Nothing here needs anything from you except a look, and turning off the Wix site plan's auto-renew when you're ready.

Launch day, 15 October

Your answers, 12 October

Earlier, 10 October

Customers pick how they pay right in the cart. On your live site today, Venmo, cash at pickup and call or text all work. Card and bank payments switch on as soon as your Stripe goes live. Everything that isn't paid through Stripe comes straight to you, and your dashboard keeps track.

What customers see

In the cart, under "How would you like to pay?", they pick a button. Today there are three; the fourth, card, joins them once your Stripe is live:

Under the buttons, the cart says: "Card payments are coming soon. For now your order goes straight to Kelsey and you pay her directly: Venmo (@rkdesignsllc) with your proof, cash at pickup, or however you two arrange." Once cards are on, it starts "Card is paid now. With Venmo, cash or a call, your order goes straight to Kelsey" instead. Every customer also ticks "I've read the order terms" before tapping Place order, and can tick an optional "OK to show photos of my order" box.

Sales tax (already on). Pickup orders add Eckert's 6.5% on the goods, whichever way they pay; it's in the cart, on the order and, once card payments are on, in the card payment. Shipped orders are taxed where they're delivered: on card payments that's Stripe Tax, which stays off for now and we turn on later (about 0.5% of taxed sales, an estimate); on a shipped Venmo or arranged order you add it to the payment yourself, with a reminder on that order in your dashboard. Your Colorado sales tax licence is on file (12 October), so you're set to collect it.

What you see

• Venmo, cash and call-to-arrange orders (today) show as unpaid, with how they're paying. Once you have the money, tap Mark paid. That's it: the order moves on like any other.
• Order emails → Me: order and request emails come from orders@randkdesigns.com, your copy of each one goes to rkdesigns324@gmail.com, and customers can just hit reply. I'm switching them on today, 15 October. Until then, every order and request still saves to your dashboard, but no email goes out, so check your dashboard.
• Card orders (once Stripe is live) show up in your dashboard as paid, and you get a "Paid order" email.
• Bank payments (once Stripe is live) show a "Bank payment processing" tag and the date it should clear. If a bank payment fails, you and the customer both get an email.
• Refunds you make in Stripe come back to the site on their own, and if a customer ever disputes a card payment, you get an email right away.

Fees, in plain words

Stripe fees are from my 8 October research; Venmo's are from venmo.com ("Our fees" and "Venmo for Business"), read 10 October 2026. Stripe has no monthly fee. A bank payment takes about 4 business days to clear; a card clears right away.

A note on Venmo

Venmo only allows selling through a business profile, or through payments the buyer marks as a purchase. A business profile hangs off your personal Venmo, has no setup or monthly fee, and costs 1.9% + 10¢ per payment. Where that stands:

1. ✓ Your business profile is @rkdesignsllc (12 October).
2. ✓ The cart, order page and emails show it.
3. Still to do: on your phone, we check together whether your business profile can send a request to a customer, or only an invoice. The site promises "a Venmo request with your proof"; Venmo's business page only mentions in-app invoices unconfirmed. I'll change the wording to match how you actually collect.

Your new site went live on Thursday 15 October 2026 at www.randkdesigns.com. Here's what happened that day, and the short list that's left: order emails, card payments, one security switch and your Google listings.

The site has a launch switch that won't go live while anything on it is a guess. On 10 October it stopped on 37 dashed "TBD" spots and 11 unconfirmed facts; your 12 October answers cleared most of them, and every spot still waiting on a photo or detail came off the site until you send it. So no customer ever sees a TBD.

This section has four parts: what happened on 15 October, what I do next, what I need from you, and turning on card payments, step by step. After launch items can wait, because the site already works without them.

1. What happened on 15 October

That means no domain transfer any more: the move off Wix we'd planned isn't needed. Your old domain just stays where it is and forwards (more in the box at the end of this section).

2. What I do

The seven Stripe events the webhook listens for:

• checkout.session.completed and checkout.session.expired
• checkout.session.async_payment_succeeded and checkout.session.async_payment_failed (bank payments clearing or failing)
• charge.refunded
• charge.dispute.created and charge.dispute.closed

After launch

• Stripe Tax for shipped card orders (STRIPE_TAX=1): it stays off for now. Later, you turn on Stripe Tax and add your Colorado registration in Stripe, then I switch it on. Pickups already carry Eckert's 6.5%.
• Your after-launch answers go onto the site as they come in (or you put them in yourself with Claude Code).
• Bing Webmaster Tools (it imports from Search Console), review requests, the launch campaign, Tap to Pay, and moneyruntack.com if you want it.
• Moving it all into your name, when you're ready. Your own Cloudflare, GitHub and Claude accounts first. Then the site, its order database and your artwork storage move into your Cloudflare, and the randkdesigns.com settings go with them. Real orders live in the database now, so the move copies your live orders and uploaded files across instead of starting from an empty database. More in It's yours.

3. What I need from you

Now

Can follow after launch

Until you send each of these, its spot stays off the site.

4. Turning on card payments, step by step

First, your part: your Stripe account switched to live and your login email verified (part 3). Then, on a call, about 10 minutes together:

1. Live settings (me). I copy your sandbox payment settings into live mode: bank payments (ACH) only from $300, US only; Affirm, Klarna and Afterpay off.
2. The live webhook (me). To https://www.randkdesigns.com/api/stripe-webhook, listening for the seven events in part 2.
3. Your two keys (you paste, I guide; Production only, never Preview). You paste your live secret key (STRIPE_SECRET_KEY) and the webhook's signing secret (STRIPE_WEBHOOK_SECRET) into Cloudflare yourself. Keys are never emailed or sent to me in a message.
4. Redeploy (me). Settings only take effect on the next deploy. The same deploy puts the card button in your cart and the "$300 or more, pay by bank" lines on your live site (cart, FAQ and order terms).
5. One real test order with your own card, then refund it (both). The cheapest item, a tee, comes to about $30 with tax. The refund gives it all back except Stripe's small card fee (about $1), which Stripe keeps on refunds. It should show in your dashboard as paid; you refund it in Stripe, which tests the refund note too. From then on, customers can pay by card, Apple Pay, Google Pay, and by bank on orders of $300 or more.

About two weeks after launch

• Search Console, together. We look at which pages Google has picked up and which searches find you.
• Your Wix site plan (you). Turn off auto-renew on your Wix site plan (Premium) whenever you're ready. Not the domain: see the box below.

From now on. Every deploy to your live site is .\deploy.ps1 -Live. The first live deploy, on 15 October, left a LAUNCHED marker, so a plain .\deploy.ps1 to the live site now refuses to run. To try a change first, .\deploy.ps1 -Staging puts it on your private test copy, https://staging.rk-designs.pages.dev. Your CLAUDE.md already tells Claude this.

Launch-day facts are as of 15 October 2026. Stripe fees and settings are from my 8 October research. Tax points are general information, not tax advice: check them with your accountant.

Every profile here is yours. You sign in with your own login, you're listed as the owner, and you keep the passwords. I'm not an owner or admin on any of them and I don't need your passwords. I've written the text you can paste, so most of this is tapping Copy, then Save.

Checked against each platform's own help pages on 10 October 2026. Anything I couldn't confirm on the platform's own page is marked unconfirmed.

The one rule for links

Two notes:

• Links to a single page work now, like https://www.randkdesigns.com/hat-builder and https://www.randkdesigns.com/money-run. Use them wherever a profile takes more than one link.
• Facebook and Instagram pointed to Etsy when I last looked. Now that the site is live, switch them to https://www.randkdesigns.com. On Instagram you can have both (website first, Etsy last).

Before you sit down

Everything above is in your brand kit, with a Copy button on every block of text in this section: https://rkdesigns-brand-kit.pages.dev. It's all yours to use however you like.

When to do what

1. Google Business Profile (the most important one)

You already have a profile ("R&K Designs LLC"), so this is cleanup, not a new listing. When I looked on 1 October it had 0 reviews, showed your 2024 address, said "Open 24 hours" on weekdays, and was listed only as "Promotional products supplier". Its website link was set up through Wix.

Where to click: go to https://business.google.com, signed in with the Google account that owns the profile, and select Edit profile. (In the Google Maps app: Business, then Edit profile.) The tabs inside are About, Contact, Location, Hours and More.

Business name: leave it as "R&K Designs LLC". Google wants your real-world name only. No keywords ("R&K Designs Leather Patch Hats Eckert" can get the profile suspended), no taglines, no phone or web address, no all caps. "LLC" is allowed because it's your real name. A name change gets reviewed, so don't touch it.

Categories: next to Business category, select Edit. Type a category and pick it from the list (you can't invent one). Google allows 1 primary plus up to 9 more, but asks for as few as possible, each finishing the sentence "this business IS a...".

These names are on a copy of Google's category list dated 9 May 2026 (Google doesn't publish the list itself). If one doesn't come up when you type it, pick the closest match.

Address or service area: your call.

• If customers pick up at your place: under Location, change the old 2024 address to your current shop address, and set real pickup hours (below). Google will probably ask you to verify again, often with a short video, which is why all your Google edits go in one sitting.
• If customers never come to you but you deliver or meet locally: remove the address and set a Service area instead (Edit profile > Location > Service area > Edit). You can add up to 20 areas, all within about 2 hours' drive. A list that fits: Eckert, Cedaredge, Orchard City, Delta, Hotchkiss, Paonia, Crawford, Austin, Cory, Montrose, Olathe, Ridgway, Ouray, Grand Junction, Palisade, Clifton, Fruita.
• If you only ship: Google doesn't allow a profile for that, so pickup or local delivery has to exist before you rely on Maps.

Hours: Edit profile > Hours, then the pencil next to "Hours".

• If you keep set pickup hours, choose Open with main hours, tick the days and set the times. This fixes the "Open 24 hours".
• If pickup is by appointment only, choose Open with no main hours, so Google shows no hours instead of wrong ones.
• Holidays: Special hours (these only show if you're on "Open with main hours").

Contact tab

• Phone: 970-210-6394
• Website: https://www.randkdesigns.com (replace the old Wix link)
• Chat: select the pencil next to Chat, choose Text message, and enter 970-210-6394. Google's old chat inside Maps was shut down in July 2024; this newer option opens a text to your phone. Google says it's only in some regions, so if you don't see it, skip it.
• Social profiles: select the pencil next to Social profiles, then add Facebook https://www.facebook.com/rkdesignsllc and Instagram https://www.instagram.com/r_kdesigns24. Etsy isn't one of the networks Google allows here, and Google says this field is only in some regions.

Description (About tab): 750 characters at most, no web addresses, mostly about the business rather than sales or prices. Ready to paste (739 characters):

R&K Designs is a small custom shop in Eckert, Colorado, run by Kelsey Simpson. We make laser-engraved leather patch hats on the Richardson 112, flat and 3D puff embroidered hats and beanies, DTF printed shirts, hoodies and sweaters, ready-to-press DTF transfers, and laser-engraved tumblers, tags and boards. Everything is made to order with your logo, brand or name, and you approve a proof before anything is made. We make gear for local businesses, ranches, teams, schools and events across the Western Slope, from one hat to a full crew order. Kelsey is a barrel racer too: Money Run is our line of hand-braided paracord barrel reins and lightweight tie-downs in your colors. Call or text Kelsey for a quote, or design your hat online.

Attributes: Edit profile > More, select Edit next to a group, choose Yes or No, then Save. Google lists Small business (under $10 million a year, not a franchise) and Women-owned. Turn each on only if it's true for R&K. Edits can take from 10 minutes to 30 days to show.

Services: Edit services, then Add more services > Add custom service. Keep prices and phone numbers out of the service name; put details in the description. (A 300-character limit per description is reported by other guides unconfirmed. All of these are under 225.)

Products: Edit products, fill in the form, then Publish. Add these with a real photo of each, and link each one to its own page: the two hats to https://www.randkdesigns.com/hat-builder, the tee to https://www.randkdesigns.com/shop/custom-tee, the reins to https://www.randkdesigns.com/money-run. Once Google Merchant Center is linked (see Search engines), Edit products sends you there instead. (A 58-character name and 1,000-character description are reported by other guides unconfirmed. Everything below is shorter.)

Your logo laser-engraved into genuine leather (Natural or Rust) on a Richardson 112 snapback trucker in 27 colorways. Patch shapes: rectangle, circle, square, oval, hexagon or cow tag. No minimum. $35 for one, $32 each for 2-9, $30 each for 10-24, $28 each at 25+. Mix colors to reach a price break. You approve a proof before we make it. Made in Eckert, Colorado.

Flat or 3D puff embroidery of your logo on a Richardson 112 trucker. No minimum. $32 for one, $30 each for 2-9, $28 each for 10-24, $26 each at 25+. 3D puff is $1.50 more a hat. Designs up to 10,000 stitches included; bigger designs are quoted. One-time digitizing fee per logo, $25 to $150 by detail; reorders are free. You approve a proof before we stitch.

Your artwork DTF printed in full color on a Bella+Canvas tee. One front design included. $28 for one, $26 each for 2-11, $24 for 12-24, $22 for 25-49, $20 at 50+. Back print $5+, left chest or sleeve $2, 2XL +$2, 3XL +$3.

Hand-braided 8-strand paracord barrel reins, 7 or 8 feet, with 2 or 4 grip knots. $34. In your colors or a named colorway: Desert Turquoise, Black Betty, Red Dirt or Pink Pony Club. Made to order in Eckert, Colorado by a barrel racer. Matching lightweight tie-downs available.

Add the Money Run Braided Tie-Down ($95, linked to https://www.randkdesigns.com/money-run) and the Engraved 40 oz Leatherette Tumbler ($45, linked to https://www.randkdesigns.com/shop/tumbler-40) the same way, using the prices on your site.

Photos. Logo: Photos > Add a logo. Cover: Photos > Add a cover photo.

• Requirements: JPG or PNG, 10 KB to 5 MB, at least 250 × 250 (720 × 720 recommended), in focus, well lit, no heavy filters. Videos up to 30 seconds and 75 MB.
• Logo: the square leather badge.
• Cover: a real finished order, not the banner. The Carmichael Insurance pair or the UC Ranch Properties hat.
• Then 15 or more, from the originals on your phone:
  • Leather patch hats: Carmichael pair, UC Ranch Properties, Teltech Group, North Park Disposal, Andria Weaver Photography, Balcony Botanicals, Wild KC, the Run at the Rose hats and visor, Dolly & Reba '24, the red-and-white script patch
  • Embroidery: the monogram cap, the MontroseLocal.com caps, the DELTA cap, the M&M Underground beanie, and the machine stitching it
  • Engraving: the Katie and Chapman 40 oz tumblers, the 20 oz with the tree wrap
  • Money Run: Desert Turquoise reins, Pink Pony Club on the fence, the Red Dirt and Black Betty tie-downs, the reins on the saddled horse
  • New, if you can: you at the laser or the machine, and the shop itself (only show the outside if you list the address)
  • Video: 30 seconds of a patch being burned is the best thing you could add

Posts: Posts > Add post > Update, then Post. You can add a button and schedule posts ahead. Posts older than 6 months get archived, so one a week keeps the profile alive. (1,500 characters per post, according to other guides unconfirmed.) Two to start with:

Fresh off the laser: leather patch hats for a local crew. Send us your logo, pick your Richardson 112 colors, and Kelsey sends a proof before anything is made. One hat or fifty, mixed colors count together for bulk pricing. Call or text 970-210-6394.

Money Run reins, braided to order in your colors. 8-strand paracord, 7 or 8 feet, 2 or 4 grip knots, with a lightweight tie-down to match. Hand-braided in Eckert by a barrel racer who rides in them.

Review link: on a computer (Google says the QR code can't be made on a phone), select Read reviews > Get more reviews. Use Copy for the link, or right-click the QR code and choose Save image as. Send everyone the same honest ask: no discounts, freebies or rewards, which Google calls fake engagement. Leave out Etsy buyers, because Etsy only lets you use a buyer's details for that Etsy order.

Hi [name], thank you again for your order! If you have a minute, would you leave R&K Designs an honest review on Google? It really helps a small shop get found. Here's the link: [your review link]. Thank you! Kelsey

Now that the new site is live: your Google listing was connected to your old Wix site. Unhook it:

1. In the Wix dashboard, go to Google Business Profile, select the More Actions icon next to Google Business Profile Manager, then Disconnect Google Account. Wix says this doesn't change your listing, reviews or photos.
2. Then remove Wix from the apps that have access to your Google account.
3. Check the website link reads https://www.randkdesigns.com.

2. Facebook Page

Your Page: https://www.facebook.com/rkdesignsllc

Where to click: select your profile photo (top right) > See all profiles > choose the R&K Designs Page. To edit the Page's details, select the pencil icon on the Page, then Edit, then the pencil next to each field (Intro, Category, Links, Contact info, Details, Services).

Category: select About > Category > Edit, start typing and pick from the list. It was "Designer" when I looked. Type "hat", "embroidery", "engraving" and "apparel" and choose the closest matches. (Facebook's page doesn't list the categories, and the limit of 3 comes from other guides unconfirmed.)

Intro. Ready to paste (97 characters; other guides give the limit as 101 unconfirmed):

Custom leather patch hats, embroidery, DTF shirts & laser engraving. Made to order in Eckert, CO.

Links: this is the website field, and it pointed to Etsy when I last looked.

• Now: add https://www.randkdesigns.com and make sure it's listed first. Keep Etsy as a second link if you like.
• Meta has been testing a limit on posts with links (2 a month on some Pages without a paid plan, reported through October 2026). That limit doesn't touch this field or the button, which is why they do the heavy lifting.

Contact info: phone 970-210-6394, your business email (rkdesigns324@gmail.com), and the Instagram link.

Details: address and hours must match Google exactly. Same address (or none), same hours. It showed "Always open" when I looked, so change that to your pickup hours or the closest option Facebook gives you.

Services: add Leather patch hats, Embroidered hats & beanies, DTF shirts, DTF transfers, Laser engraving, Ranch brand hats, Team & event orders, and Money Run braided reins & tie-downs.

Action button: from your Page, select Options > Add action button (or Edit action button), choose a button, select Next, follow the steps, then Save.

• Now that the site is live: a shop-style button pointing to https://www.randkdesigns.com.
• If you'd rather keep calls coming in, a call or message button to 970-210-6394 works too.

Profile picture and cover: the square badge as the profile picture; the 1640 × 624 leather banner as the cover. Facebook crops covers differently on computers and phones and puts your profile picture over the left side. The badge sits in the middle of the banner, so it survives every crop.

Shop / catalog: since September 2025, Facebook and Instagram Shops can't take payment on Facebook anymore; every Shop sends buyers to your own website to check out (Meta's help page). So there's no rush to build one. Now that the new site is live, Meta can read the product list it already builds, if you want your products on Facebook later.

Pinned (Featured) posts: on your Page, select Manage in the Featured section, then Pin next to a post. Or, from any post, select Options > Pin post.

• Now: pin the "new website" post below. It's one of your two link posts that month if the test applies to your Page.
• Also pin your best finished bulk order (the Carmichael thank-you) and a Money Run reel.

Our new website is live! Design your leather patch or embroidered hat on a real Richardson 112, upload your logo, see bulk pricing as you go, and approve your proof online. Money Run reins and tie-downs have their own page too. randkdesigns.com

3. Instagram (@r_kdesigns24)

Your profile: https://www.instagram.com/r_kdesigns24

Professional account: tap Profile > More (the three lines) > under For professionals, Account type and tools > Switch to professional account > pick a category > choose Business > Next. Add your contact details, and connect your Facebook Page when it asks. If you're already a business account, skip this.

Category: Edit profile > Public business information > Business category. Type "hat" or "apparel" and choose the closest. Under Profile display, turn the category label on. (Instagram doesn't publish the category list unconfirmed.)

Name field. This is different from @r_kdesigns24. It's searchable, so put what you make in it. Keep your @username: changing it breaks every old link. (Other guides say the name can be about 30 characters and changed only twice in 14 days unconfirmed.)

R&K Designs | Custom Hats

Bio: Edit profile > Bio. Instagram allows 150 characters.

Leather patch hats, embroidery, DTF shirts & laser engraving. Money Run braided reins & tie-downs. Made in Eckert, CO. Call/text 970-210-6394

Links: up to 5, phone app only. Go to Edit profile > Links > Add external link, then Done. To change the order: Links > Options > Reorder links.

• Now, in this order:
  1. https://www.randkdesigns.com, titled "Website"
  2. https://www.randkdesigns.com/hat-builder, titled "Design your hat"
  3. https://www.randkdesigns.com/money-run, titled "Money Run"
  4. Your Etsy shop (keep it or drop it, your call)

Contact options: Edit profile > Public business information > Business contact info. Add phone (970-210-6394) and email, and turn on Display contact info. Only add an address if it's also on Google. The "Book / Reserve / Order" buttons need an outside booking partner, so skip them.

Story highlights: tap New (or Story highlight) on your profile, pick stories, tap Next, then Edit cover and type the name. To add more later, press and hold a highlight and tap Edit highlight. Make six, in this order:

Pinned posts: up to 3. Open a post > Options (top right) > Pin to main grid. Pin your best bulk-order post (the Carmichael thank-you), your best Money Run reel, and the "new website" post.

4. Etsy (RKDesignsLLC)

Your shop: https://www.etsy.com/shop/RKDesignsLLC

Etsy's rules, as written on 10 October. Etsy's Off-Platform Transactions Policy was updated on 5 October 2026. It bans:

• telling a member to pay outside Etsy's checkout, including naming Venmo, PayPal, Zelle or cash as a way to pay
• telling a member to buy through a personal website, a social media shop or another marketplace
• sharing or asking for a phone number, email or social media handle in order to finish a sale off Etsy
• discounts, freebies or cheaper shipping for buying off Etsy
• using a QR code to send members off Etsy

What that means for you, everywhere on Etsy (listings, photos, video, banner, announcement, About, Messages and inside Etsy packages):

• No randkdesigns.com and no QR code.
• No "order direct", no "cheaper on my site", no phone number or "text me".
• No Venmo or cash. Your website takes those; Etsy orders never do.
• Proofs for Etsy orders go through Etsy Messages. Extra charges go through a custom order on Etsy.
• Never add an Etsy buyer to your email list.

If a buyer asks "can I just Venmo you?":

Checkout is through Etsy, and I'm happy to set up a custom listing for you here.

Shop title. Shop Manager > the pencil next to your shop name under Sales Channels > just below your shop name, Add a shop title (or Edit). Etsy allows 55 characters.

Leather patch hats, embroidery & Money Run barrel tack

Shop announcement. Same pencil, then the Announcement section > Add a shop announcement (or Edit) > Save. In the Etsy Seller app: More > Shop settings > Shop appearance > Shop announcement. Check the earrings line: I've named your beaded western earrings, so take it out if you'd rather not.

Welcome to R&K Designs! Everything here is made to order in Eckert, Colorado: laser-engraved leather patch hats, embroidered caps, Money Run braided barrel reins and tie-downs, and beaded western earrings. For a logo order, send your logo in Etsy Messages and I'll send you a proof right here on Etsy before anything is made. Need a color, size or quantity you don't see? Send me a message and I'll set up a custom order for you here on Etsy.

About section: Shop Manager > Settings > Your shop > Shop home editor (top right), then scroll to About.

• About your shop (5,000 characters at most): your current Etsy story (the 8×16 shed, the laser, ink and beads, barrel racing, "from ranch to rodeo") is good and it's yours. Keep it.
• Logo: JPG, PNG or GIF, under 10 MB, at least 500 × 500. Use the square badge JPG.
• Featured photos: up to 5, JPG/PNG/GIF up to 2 MB each, shown cropped to 760 × 468. Behind-the-scenes shots: the embroidery machine running, the laser burning a patch, a braid in progress, the reins on the saddled horse, a finished hat.
• Featured video: MP4 or MOV, up to 300 MB. The 11-second Etsy video I drafted is ready when you are (it's on hold with the rest of the campaign).
• Links: your Instagram and Facebook only. Etsy's help page says this field can also hold a website. I still leave randkdesigns.com out, because the policy above bans pointing Etsy buyers to a store that sells the same things. That's my cautious call, not a rule Etsy spelled out.
• Shop team: Kelsey Simpson, Owner and maker, with your photo and two lines about you.
• Location: Eckert, Colorado.

Banner: Shop Manager > the pencil under Sales Channels > the banner option. Choose Big banner and upload the 3360 × 840 file. It's the same 4:1 shape as Etsy's recommended 1600 × 400, and at 787 KB it's under the 1 MB where Etsy says uploads can stall. The 1200 × 300 copy is the same picture at Etsy's minimum big-banner size, in case the big one won't upload. Neither works as a mini banner, which is a thinner strip.

Your public profile: profile photo at 400 × 400 (Etsy's recommendation). Your face or the badge, and the same two lines as Shop team.

Policies: Shop Manager > Settings > Policy settings, with tabs for Returns & exchanges, Cancellations, Privacy. This is on the website only, not the Seller app.

• Returns & exchanges: for custom work, choose no returns or exchanges, which matches your site.
• Cancellations: accept cancellations only before you've sent a proof.
• Privacy: start from Etsy's sample privacy policy and select Publish.

Every piece is made to order with your logo or design, so returns and exchanges aren't accepted once you approve your proof. If anything arrives damaged or doesn't match the proof you approved, message me here on Etsy and I'll make it right.

Listing photos: Etsy recommends at least 2000 pixels wide and tall, with a square or landscape first photo. Etsy doesn't take WebP, and transparent PNG parts turn black. The first photo should be a real finished hat, not "your logo here". The faint R&K badge on the hat photos is fine; a web address on a photo is not.

Inside Etsy packages: a thank-you card with no website, no QR code, no phone number and no social handles.

Thank you for your order! Every piece is made by hand in Eckert, Colorado. If you love it, a review on Etsy means the world to a small shop. - Kelsey, R&K Designs

5. Apple Business (Apple Maps)

Apple renamed Business Connect: businessconnect.apple.com now forwards to https://business.apple.com, and Apple's guide calls it "Apple Business". It's free. Sign in with your Apple Account, then Brands > Locations > Add Location > Add single location. Enter:

• name: R&K Designs LLC
• address
• primary category: the closest to "hat shop" (Apple's list unconfirmed)
• status: Open
• phone: 970-210-6394
• website: https://www.randkdesigns.com
• hours

Then verify your business (allow email from apple.com). Only add a map location if you show your address on Google. If you go with a service area, Apple's guide (an older version unconfirmed) offers a brand without a map location. Do this the week after launch, so it copies your final details.

6. Bing Places (Microsoft search and maps)

Do this after your Google edits are approved, so the corrected details come across. Go to https://www.bingplaces.com, sign in, choose Import from Google Business Profile, sign in with the same Google account, pick R&K Designs, then verify. Postcard is the usual method, with phone as an option. (These steps come from other guides unconfirmed; I couldn't open Microsoft's own help page.)

7. Nextdoor business page (optional, free)

Go to https://business.nextdoor.com and claim or create your free business page. If you already have a personal Nextdoor account, tap your profile photo and choose Add Business Page.

Custom leather patch hats, embroidered hats and beanies, DTF shirts and laser-engraved tumblers, made to order in Eckert by Kelsey Simpson. Logo hats for local businesses, ranches, teams and events, plus Money Run hand-braided barrel reins. Call or text 970-210-6394.

8. Pinterest (optional)

Worth it only if you'll pin your photos now and then. Convert to a business account, then claim your website: Settings > Claim next to Websites, and enter https://www.randkdesigns.com. Now that the site is live you can claim it any time, but a website can only be claimed by one Pinterest account, so claim it from yours. The cleanest way is the TXT record method: the domain's settings sit in my Cloudflare until it moves into your name, so send me the record Pinterest gives you and I'll add it. Etsy shops can't be claimed.

9. Yelp: skip it for now

When I checked on 1 October, you had no Yelp listing, and your buyers don't search Yelp for logo hats. If someone ever creates one for you, claim it for free and fix the details. Yelp lets businesses like yours hide the address and list up to six cities within 50 miles. Never pay for Yelp ads.

10. Delta Area Chamber of Commerce (optional, $375 a year)

The chamber's join page (https://deltacolorado.org/join, read 10 October 2026) lists Small Business (1-15 employees): $375, renewing every year unless you cancel in writing. The page doesn't say what's included, so ask whether you get a directory listing before you pay. Ask the Cedaredge chamber too, since it's closer to Eckert (their dues unconfirmed).

R&K Designs makes custom leather patch hats, embroidered hats and beanies, DTF shirts and transfers, and laser-engraved tumblers in Eckert, Colorado, plus Money Run braided barrel reins. Crew, team and event orders welcome.

11. Your email signature (Gmail)

On a computer: the gear icon > See all settings > General > Signature > Create new. Paste this, then Save Changes at the bottom. Set it up on your business email, rkdesigns324@gmail.com. It never goes into Etsy Messages, so it doesn't affect Etsy.

Kelsey Simpson
Owner, R&K Designs LLC
Custom leather patch hats · Embroidery · DTF shirts & transfers · Laser engraving · Money Run braided tack
Call or text 970-210-6394 · randkdesigns.com
Eckert, Colorado · Instagram @r_kdesigns24 · facebook.com/rkdesignsllc

12. Business cards and packaging inserts (website and local orders only)

The QR code goes to https://randkdesigns.com. It's in your brand kit with your badge in the middle, and plain (no logo) in espresso brown or black, PNG and SVG. I remade it for the new address and test-scanned it. It opens your new site (randkdesigns.com forwards to www.randkdesigns.com), so the cards never need reprinting. Print the badge version at least 1 inch wide (the plain one can go smaller) and keep the white border. If you laser it onto leather, test-scan one before doing a batch. Never in Etsy packages.

Kelsey Simpson · Owner & maker
R&K Designs LLC · Eckert, Colorado
Leather patch hats · Embroidery · DTF shirts & transfers · Laser engraving · Money Run braided tack
Call or text 970-210-6394
randkdesigns.com  [QR]

Thank you for supporting a small shop! Reorder, track an order or design your next hat at randkdesigns.com. Questions? Call or text Kelsey: 970-210-6394. Loved it? A Google review helps us more than you know.

You can print the Google review QR (section 1) beside the website QR on this insert. Label each one so customers know which is which.

Sources (read 10 October 2026)

Your new site is built so Google understands it from the first day. Since 15 October it's open to Google at https://www.randkdesigns.com, and the next step is telling Google and Bing it's there.

What's built in

The 14 products in the Google feed: 3 leather patch hat colorways, the custom tee in White and Heather Grey from S to XL (8 items), the 40 oz tumbler, and the 20 oz tumbler in Stainless/Brown and Black/Rawhide. Left out on purpose for now: the embroidered hat, the women's tee, the long sleeve, 2XL and up, and Money Run.

Your old Wix addresses, and where they land now (each works with or without a trailing slash, all permanent 301 redirects; the launch check on 15 October tested every one of them on the live site):

That's 12 named addresses plus a catch-all (my final report said 11; one more turned up). Your old domain, rkdesignsllc.com, forwards every address to the same page on www.randkdesigns.com, and these rules take it the rest of the way. So an old Google result, a Wix product link or anything you've printed still lands on the right page.

Done at launch, and what's next

1. The switch. ✓ Done On 15 October the live build opened robots.txt and pointed every page at www.randkdesigns.com. The launch check then passed every item on the live domain: every page open to Google with the right address, the sitemap, the private pages still hidden, and every old Wix link forwarding.
2. Google Search Console ● Together, on a call (you sign in, I guide; now possible because the site is live): add randkdesigns.com as a Domain property, which covers the address with and without the www. Google gives you a short TXT record to prove it's yours; the domain's settings are in my Cloudflare for now, so I add that record for you. Then submit https://www.randkdesigns.com/sitemap.xml and ask Google to look at the home page and the Hat Builder first. It's free, and it's where you'll see which searches find you. https://search.google.com/search-console
3. Google Merchant Center ● Together, on a call (you sign in, I guide): claim the website, enter your shipping rates and return policy, and add https://www.randkdesigns.com/feeds/products.xml as a scheduled fetch. Google reviews the feed before the free listings show. https://merchants.google.com
4. Your Google Business Profile ◐ Waiting on you: change the website link to https://www.randkdesigns.com (see Your listings).
5. Bing Webmaster Tools ● Together, on a call, once Search Console is set up: it can import everything from Search Console in a few clicks, and Bing also feeds DuckDuckGo and others. https://www.bing.com/webmasters

I measured your site with Google's own testing tool on 10 October, on the preview build, which runs the same code that's live on www.randkdesigns.com now. Short version: fast on phones, nearly perfect on computers, and a perfect score on accessibility and good practice on every page I tested.

Lighthouse scores, 10 October 2026

Google Lighthouse 13.5.0 (the newest version at the time) in Chrome, on the preview (rk-designs.pages.dev, which now forwards to your live site). Each page ran 3 times on a simulated phone (slow 4G and a slowed-down processor, on purpose) and 3 times as a computer. Each number is the middle of the three runs. Scores are out of 100. The links below open the same pages on your live site.

\*On 10 October SEO read 69, only because the preview told Google "don't index me" on purpose. Every other SEO check passed on every page. The live site dropped that note on 15 October and the launch check confirmed every public page is open to Google, so the same checks add up to 100.

Phone scores move a little from run to run (the home page ranged 88 to 97, the portfolio 81 to 99), which is normal for a simulated slow phone. That's why I report the middle run.

Your new site next to your old Wix site, same day, same tool

So the new home page is about 5 times lighter and shows its main content about 12 seconds sooner on a slow phone. The Wix site lost its best-practices points on browser errors and third-party cookies.

Core Web Vitals, in plain words

Google judges every site on three things real visitors feel. Here's each one, what it means, and how your site does on a slow simulated phone:

The first thing on screen (First Contentful Paint) shows in 1.3 to 1.4 seconds even on the slow test phone. Real-visitor numbers from Chrome users show up in Search Console once we've set it up and the live site has had enough visitors. We'll check for them together about two weeks after launch, and Money Run's tap response and the home page's main photo are the two I'll watch most closely.

Quality checks built into the site

• Accessibility 100 on every page tested: readable contrast, labels on every button and field, works with a keyboard and a screen reader.
• Works on phones from 320 px wide up, checked with my phone-check tool on every page.
• Security: HTTPS always, plus headers that block common attacks; uploads are checked by file type; spreadsheet exports are safe to open.
• Nothing uses your customers' data for ads: no third-party trackers or cookies.
• Checked live on 15 October: the launch check passed every item on www.randkdesigns.com, and a click-through on a phone found no errors.

Raw results are saved with my working files. The scores were measured on 10 October on the Draft 2 preview build, which runs the same code as your live site. Your answers, the embroidery digitizing fee and the Money Run colorways went in after that.

Your build by the numbers

Everything on your site is custom code written for R&K, not a template. Counted on 10 October 2026: about 13,900 lines in 68 files, roughly 280 printed pages of code. It builds 23 pages and 472 optimized photos. A template site has none of this custom code.

What a build like this costs on the open market

Estimates, using published October 2026 rates for US freelancers and agencies and for custom product builders.

A second way to check it: work of this size usually takes 300 to 450 hours, which at $85 to $175 an hour (freelancer to agency) is about $25,000 to $79,000. My quote for the custom-order site was $4,800 to $6,200, and what you have now goes past it. Through our trade, you pay $0, and you own all of it.

Rates from 2026 pricing guides, for example Kickflip and SecondTalent. They're vendor and hiring-platform figures, so treat them as a guide, not a quote.

Next steps

Here's where things stand on launch day, Thursday 15 October: what's done first, then what's next and who does it. Besides today's order emails, the only dates I've set are DNSSEC (about 17 October) and our check-in about two weeks after launch. Everything else happens when you're ready.

1. Sun 11 to Mon 12 Oct · ✓ DoneYou: sent your email, pickup, shipping OK, order terms, tax, tumbler prices and the quick answers. Me: all of it is on the site (12 Oct). Your sales tax licence, Money Run turnaround and customer OKs came in too.
2. Mon 12 to Wed 14 Oct · ✓ DoneMe: your clean code copy, ready to hand over, with your CLAUDE.md rulebook and a one-command photo tool. Your brand kit page with every logo, banner and profile text, and QR codes that now point to randkdesigns.com: rkdesigns-brand-kit.pages.dev.
3. Thu 15 Oct · ✓ LiveYour site went live at www.randkdesigns.com, all 23 pages. randkdesigns.com without the www, and the old rk-designs.pages.dev preview, both forward to it. Google can list it now, and your sitemap is at www.randkdesigns.com/sitemap.xml. The launch check passed every item on the live address, and a click-through on a phone found no errors. Me: I bought randkdesigns.com. It sits in my Squarespace account until it moves into your name with everything else.
4. Thu 15 Oct · ✓ DoneYour old address keeps working. Every address on rkdesignsllc.com now forwards to the same page on www.randkdesigns.com, so old links, Google results, Wix product links and anything printed still land in the right place. Your old Wix site is off the domain and now lives at kels3990.wixsite.com/k-designs. rkdesignsllc.com stays registered in your Wix account, so the domain transfer we'd planned isn't needed any more.
5. Thu 15 Oct · ✓ DoneResend verified randkdesigns.com, so your order emails can come from orders@randkdesigns.com. Your Money Run colorways went up: Desert Turquoise, Black Betty, Red Dirt, Pink Pony Club and Vegas Lights (coming soon), each as reins, a tie-down or a matching set. And the site launched with the embroidery digitizing fee showing ($25 to $150 one time per logo, reorders free).
6. Thu 15 Oct, today→ Me Order emails on. I paste in the sending key, redeploy and send a test order. Then order and request emails come from orders@randkdesigns.com, your copies go to rkdesigns324@gmail.com, and customers can just hit reply. Until then, orders and requests still save to your dashboard, but no email goes out.
7. Now the site is live● Together Search Console and Merchant Center: you sign in, I guide (section 6). ◐ You point the website link on your Google Business Profile, Facebook and Instagram to https://www.randkdesigns.com (section 5). Etsy never gets a website link or QR code.
8. About Sat 17 Oct→ Me DNSSEC back on for randkdesigns.com.
9. When you're ready◐ You first Stripe goes live. In Stripe, click "Get live account" (or "Switch to live account"), enter your business and identity details and the bank account for payouts (only you can), and verify your Stripe login email. ● Then together In about 10 minutes, I copy the same payment settings into live mode and set up the live webhook, you paste your live keys into Cloudflare yourself (never email or text them to me), I redeploy, and we place one real order with your card and refund it. Until then customers pay by Venmo (@rkdesignsllc), cash at pickup, or call or text you to arrange it.
10. The week after launch● Together Bing, which imports from Search Console. ◐ You Apple Business and Nextdoor (section 5).
11. When you have them◐ You a photo and the colors for Vegas Lights, and your other after-launch answers and photos (section 4). Each one goes on the site as it comes in, by you with Claude Code or by me.
12. When you're ready● Together It all goes into your name. Your accounts (Cloudflare, GitHub, Claude) and your first change with Claude. Then the site moves into your Cloudflare, and randkdesigns.com into your name. Real orders live in the database now, so the move copies your live data and uploaded files across instead of starting empty. When it has run on your account for a few days and you say so, I delete my copy.
13. About two weeks after launch● Together we check Search Console, including the real-visitor speed numbers once Google has enough visits to show them. ◐ You turn off auto-renew on your Wix site plan (Premium). Not the domain: rkdesignsllc.com keeps renewing.
14. Before 7 Mar 2027◐ You rkdesignsllc.com renews in your Wix account. Let it renew, so every old link keeps forwarding. Moving its registration off Wix later is optional.

Tech terms decoded

Cloudflare Pages

The service that hosts your website: it stores the pages and serves them fast from data centres around the world. On the free plan, in my Cloudflare account for now; it moves into your own account when you're ready.

Pages Functions

The small bits of server code behind checkout, the order page, emails and your dashboard. They run on Cloudflare too.

D1

Cloudflare's database. Yours holds orders, quotes, messages, customers and sign-ups. Real orders are in it now, so when the site moves to your account the data is copied across, not started fresh.

R2

Cloudflare's file storage. Yours holds the logos customers upload and the proofs you send. These get copied across in the move too.

Deploy

Publishing a new version of the site. Since launch, .\deploy.ps1 -Live does it in one command, and .\deploy.ps1 -Live -Staging tries it on your test copy first.

Staging

A private test copy of your site, at staging.rk-designs.pages.dev, where you check a change on your phone before it goes live. It shares the real database, so test orders show on your dashboard.

Rollback

Switching the live site back to an earlier version in one click, in Cloudflare's Deployments list.

Domain and registrar

The domain is your address: randkdesigns.com since 15 October. The registrar is the company it's rented from each year. I bought randkdesigns.com at Squarespace and it's in my Squarespace account for now; it goes into your name when your accounts are set up. Your old address, rkdesignsllc.com, stays registered in your Wix account (it renews 7 Mar 2027; keep the domain renewing) and forwards to the new one.

DNS and name servers

DNS is the internet's phone book that turns randkdesigns.com into your site's location. Name servers are whoever keeps that phone book page for a domain. For both randkdesigns.com and rkdesignsllc.com that's my Cloudflare for now, which is how the old address forwards to the new one.

Domain transfer (now optional)

Moving a domain's registration from one registrar to another. It takes up to a week and adds a year to the registration. We don't need one any more: rkdesignsllc.com stays at Wix and simply forwards. Moving it off Wix later, to Porkbun for example, is optional.

DNSSEC

A security seal on DNS records. It has to be off while a domain moves, so it's off right now. I turn it back on for randkdesigns.com around 17 October.

Stripe

The company that processes card, Apple Pay, Google Pay and bank payments and pays them into your bank. Your site never stores card numbers. Yours is in test mode until you switch it to live.

ACH / pay by bank

Paying straight from a US bank account. Cheaper than a card on big orders, and it takes about 4 business days to clear.

Webhook

A message Stripe sends your site the moment something happens, like "paid" or "refunded", so the order updates on its own.

Resend

The service that sends your order and request emails from orders@randkdesigns.com, free up to 3,000 a month. It verified randkdesigns.com on 15 October, and it runs on my Resend account for now.

DMARC

A DNS record that tells inboxes your emails are really from you, so they don't land in spam.

Secret / environment variable

A setting the site reads, like your Stripe key or dashboard password, stored encrypted in Cloudflare and never in the code.

Two-step login

A second check (a code on your phone) after your password, so a stolen password alone can't get in.

Git

The site's memory: every change saved with a note, so any change can be seen or undone.

GitHub and repository

GitHub keeps your Git history online. A repository ("repo") is the folder of your site's code there; yours is private.

Commit, push, revert

Commit saves a change with a note. Push sends it to GitHub. Revert adds a new change that undoes an old one.

Claude Code

Claude working inside your site's folder: it reads the code, makes the change you ask for, builds and checks it, and waits for your OK.

CLAUDE.md

Your rulebook for Claude, at the top of your code. Claude reads it every session. You can edit it any time.

TBD badge and launch gate

A dashed "to be decided" tag on anything not yet confirmed by you. The launch build refuses to run while any are left.

Lighthouse

Google's free tool that scores a page out of 100 for speed, accessibility, good practice and SEO.

LCP, INP, TBT, CLS

Google's speed measures: how fast the main content shows (LCP), how fast a tap gets a response (INP, with TBT standing in during tests), and whether things jump around (CLS).

SEO

Search engine optimisation: making pages easy for Google to find, read and show.

Sitemap

A list of your public pages for search engines: 18 of them, at www.randkdesigns.com/sitemap.xml.

Structured data (JSON-LD)

Hidden labels that tell Google facts directly: your business details, product prices, FAQ answers, breadcrumbs.

Canonical address

The one official address of each page (www.randkdesigns.com/...), so Google doesn't count copies. randkdesigns.com without the www forwards to it.

301 redirect

A permanent "this page moved" note. Every address on your old domain, rkdesignsllc.com, forwards to the same page on www.randkdesigns.com, and old Wix links land on the right new page, so old Google results and anything printed keep working.

noindex

A "please don't list me" note to search engines. This report still carries it. Your site carried it too until it went live on 15 October; now Google can list it.

Search Console

Google's free dashboard for your site in search: which searches find you, and any problems Google sees.

Merchant Center and product feed

Merchant Center is where your products get into free Google Shopping listings. The product feed is the list it reads from your site.

Google Business Profile

Your listing on Google Maps and the right side of search results: hours, photos, reviews, directions.

WebP

A modern image format the website uses because it's small and sharp. Google and Etsy uploads need JPG or PNG instead.