Your site, your accounts, your code.

Here's the short version, in five lines.

1. 1Draft 2 is built and running at rk-designs.pages.dev: 23 pages, four builders, your dashboard, and order emails ready to switch on. It stays hidden from Google, and card checkout stays in preview mode, until launch.
2. 2Since my last email your Etsy photos are in, site search, back-to-top and breadcrumbs are on every page, the "stitched" headline is fixed, and checkout now offers five ways to pay with a Mark paid button on your dashboard.
3. 3We can be live next week once your must-haves are in: about 20 short answers (your email, pickup, shipping, order terms, tax, tumbler prices) plus your Stripe, Venmo business and Cloudflare accounts. The launch switch won't let a single "TBD" reach a customer.
4. 4It all goes into your name. Your Cloudflare account, your GitHub, your Stripe, your email sending, your domain, your Claude account. You pick the dashboard password and I never learn it.
5. 5You can run it yourself. In our first session we move the site into your account, run it on your computer, and make a real change together with Claude Code. After that, call me only if you want to.

All of this is live on the preview now. Nothing here needs anything from you except a look.

Customers pick how they pay right in the cart. Card payments go through your Stripe; everything else comes straight to you, and your dashboard keeps track.

What customers see

In the cart, under "How would you like to pay?", they pick one of four buttons:

Under the buttons, the cart says: "Card is paid now. With Venmo, cash or a call, your order goes straight to Kelsey and you pay her directly." Every customer also ticks "I've read the order terms" before the order goes through.

What you see

• Card orders show up in your dashboard as paid, and you get a "New order" email.
• Bank payments show a "Bank payment processing" tag and the date it should clear. If a bank payment fails, you and the customer both get an email.
• Venmo, cash and call-to-arrange orders show as unpaid, with how they're paying. Once you have the money, tap Mark paid. That's it: the order moves on like any other.
• Refunds you make in Stripe come back to the site on their own, and if a customer ever disputes a card payment, you get an email right away.

Fees, in plain words

Stripe fees are from my 8 October research; Venmo's are from venmo.com ("Our fees" and "Venmo for Business"), read 10 October 2026. Stripe has no monthly fee. A bank payment takes about 4 business days to clear; a card clears right away.

A note on Venmo

Venmo only allows selling through a business profile, or through payments the buyer marks as a purchase. A business profile hangs off your personal Venmo, has no setup or monthly fee, and costs 1.9% + 10¢ per payment. So before launch:

1. In your Venmo app, set up a business profile for R&K Designs (or tell me to take Venmo off checkout).
2. Send me your @name if you'd like it shown on the site.
3. On your phone, we check together whether your business profile can send a request to a customer, or only an invoice. The site promises "a Venmo request with your proof"; Venmo's business page only mentions in-app invoices unconfirmed. I'll change the wording to match how you actually collect.

This is everything between the preview and your new site on rkdesignsllc.com. Timeline: live by next week, once your must-haves are in.

The site has a launch switch that won't go live while anything on it is a guess. I ran it today (10 October) and it stopped on 37 dashed "TBD" spots and 11 facts I still need you to confirm. Many repeat (your pickup hours alone show on four pages), so they come down to about 20 answers from you, and most are one line.

This section has three parts: what I need from you, what I do, and launch day in order. Must-have means it has to be done before we flip the switch. After launch can wait, because I take that spot off the site until you send it, so no customer ever sees a TBD.

1. What I need from you

Must-have to launch

Your Stripe settings (item 7), once your account is open: Payment methods, turn US bank account on, then Customize availability with a $300 minimum; turn Affirm, Klarna and Afterpay off; leave cards, Apple Pay, Google Pay and Link on. Change the bank setting only after I tell you the connection is in place.

Quick answers:

• About story on the home page, which I drafted from your Etsy About: OK as is, or your edits? (Home)
• Hoodies & sweaters, and marketing materials: do you offer them? (Home, "Let's build your brand together")
• Left chest and sleeve prints: do you do them, at $5 more each? (Shirt Builder)
• 3D puff: how much more than flat embroidery, if anything? Or should 3D puff stay quote-only for now? (Hat Builder, Embroidery)
• Engraving: are my five lettering styles (Western, Bold, Clean, Typewriter, Script) and 2 lines of 24 characters OK? Which 40 oz colors do you carry? (Engraving Builder)
• Money Run turnaround: how long from order to ready? (Money Run)
• "Cardinal Blue/Black" and "Cardinal/White": these look light blue on your swatches. Is Cardinal the right name, or is it Columbia Blue? (Hat Builder)
• Customer names: is it OK to show the names in your portfolio (Carmichael Insurance Agency, UC Ranch Properties, Teltech Group, Run at the Rose and the others)? (Portfolio, home page recent work)
• Etsy check: your embroidered-hat listing says "Bulk Order: 12 ($26.00)". On Etsy that can read as 12 hats for $26 in total. Do you mean $26 a hat? (Your Etsy listing, not the site, but it protects you.)

Can follow after launch

Until you send each of these, I take its spot off the site.

2. What I do

Must-have before launch

The seven Stripe events the webhook listens for:

• checkout.session.completed and checkout.session.expired
• checkout.session.async_payment_succeeded and checkout.session.async_payment_failed (bank payments clearing or failing)
• charge.refunded
• charge.dispute.created and charge.dispute.closed

After launch

• Stripe Tax (STRIPE_TAX=1), once your licence and your accountant's answer are in, if we didn't turn it on at launch.
• Your after-launch answers go onto the site as they come in (or you put them in yourself with Claude Code).
• Bing Webmaster Tools (it imports from Search Console), review requests, the launch campaign, Tap to Pay, and moneyruntack.com if you want it.
• Move your domain registration into your Cloudflare 60 or more days after the first transfer (about $10.46 a year at cost).

3. Launch day, in order

Before the day, all done: your must-have answers are in. Your Cloudflare holds the site and shows your domain as Active. Email is verified. The Stripe test run and the dress rehearsal both passed.

1. Clean start (me). I check the Setup panel in your dashboard. Your new database has no test orders to delete.
2. Live keys and switches (you paste, I guide; Production only, never Preview). You paste your Stripe live key, its webhook secret and the email sending key into Cloudflare as secrets. I set the plain switches: your owner email and the sender address, SITE_LIVE=1 and CANONICAL_HOST=www.rkdesignsllc.com, plus STRIPE_TAX=1 if you chose tax at checkout. Settings only take effect on the next deploy, which is why this comes first.
3. Deploy the live build (me, or you with Claude Code). .\deploy.ps1 -Live. It refuses if a TBD is left anywhere. From this moment your pages.dev address forwards to www.rkdesignsllc.com, which is the switch from step 2 working, and why step 4 follows right away.
4. Connect the domain (me, with you on the phone). In your Cloudflare, I add www.rkdesignsllc.com and rkdesignsllc.com to the site. We wait until both show Active with a security certificate. From then on, rkdesignsllc.com forwards to www.
5. Launch check (me). node tools/launch-check.mjs https://www.rkdesignsllc.com. Every line has to say PASS: robots, the sitemap, every page open to Google with the right address, private pages hidden, every old Wix link forwarding, and the bare domain and pages.dev forwarding to www. If anything looks stale, I re-check it against 1.1.1.1 instead of my home router.
6. One real order (you and me). The Setup panel shows Stripe, webhook, email and live all on. I place a real order with my own card, you send a proof from your phone, I approve it, and you refund it in Stripe (which tests the refund note too). Then a Venmo order that you mark paid. We confirm every email arrives.
7. Google Search Console (you sign in, I guide). Add rkdesignsllc.com as a Domain property, verified with a record in your Cloudflare. Submit https://www.rkdesignsllc.com/sitemap.xml, inspect the home page and the Hat Builder, and add me as a user if you want help later.
8. Your links (you). Point your Google Business Profile website at https://www.rkdesignsllc.com/, and update your Instagram bio link and Facebook website button. Etsy stays link-free, by Etsy's rules.
9. Google Merchant Center (you sign in, I guide). Add and claim the website, enter your shipping rates and return policy, then add the product feed https://www.rkdesignsllc.com/feeds/products.xml as a scheduled fetch. It lists 14 products today. Google reviews the feed before the free listings show.
10. From now on. Every deploy is .\deploy.ps1 -Live. The first live deploy leaves a LAUNCHED marker, and after that a plain preview deploy to production refuses to run. Your CLAUDE.md already tells Claude this.

About two weeks later

11. Wix (you). Once the new site has run smoothly for about two weeks, turn off auto-renew on your Wix site plan. Your domain will have left Wix by then, so there's nothing else to cancel there.

Venmo fees and rules are from venmo.com and Venmo Help, read 10 October 2026. Resend's limits and DNS records are from resend.com, and Cloudflare's domain and member rules from Cloudflare's docs, read 10 October 2026. Stripe fees and settings are from my 8 October research. Tax points are general information, not tax advice: check them with your accountant.

Every profile here is yours. You sign in with your own login, you're listed as the owner, and you keep the passwords. I'm not an owner or admin on any of them and I don't need your passwords. I've written the text you can paste, so most of this is tapping Copy, then Save.

Checked against each platform's own help pages on 10 October 2026. Anything I couldn't confirm on the platform's own page is marked unconfirmed.

The one rule for links

Two exceptions:

• Links to a single page (like the Hat Builder or Money Run) wait until launch day. Those pages don't exist on Wix, so a link to them today would show "page not found".
• Facebook and Instagram point to Etsy today. Switching them to rkdesignsllc.com before launch is your call. On Instagram you can have both (website first, Etsy second); I'd do that now.

Before you sit down

I'll send you the logo JPG, the banners and the QR code together as one kit. They're yours to use however you like.

When to do what

1. Google Business Profile (the most important one)

You already have a profile ("R&K Designs LLC"), so this is cleanup, not a new listing. When I looked on 1 October it had 0 reviews, showed your 2024 address, said "Open 24 hours" on weekdays, and was listed only as "Promotional products supplier". Its website link was set up through Wix.

Where to click: go to https://business.google.com, signed in with the Google account that owns the profile, and select Edit profile. (In the Google Maps app: Business, then Edit profile.) The tabs inside are About, Contact, Location, Hours and More.

Business name: leave it as "R&K Designs LLC". Google wants your real-world name only. No keywords ("R&K Designs Leather Patch Hats Eckert" can get the profile suspended), no taglines, no phone or web address, no all caps. "LLC" is allowed because it's your real name. A name change gets reviewed, so don't touch it.

Categories: next to Business category, select Edit. Type a category and pick it from the list (you can't invent one). Google allows 1 primary plus up to 9 more, but asks for as few as possible, each finishing the sentence "this business IS a...".

These names are on a copy of Google's category list dated 9 May 2026 (Google doesn't publish the list itself). If one doesn't come up when you type it, pick the closest match.

Address or service area: your call.

• If customers pick up at your place: under Location, change the old 2024 address to your current shop address, and set real pickup hours (below). Google will probably ask you to verify again, often with a short video, which is why this happens this week and not on launch day.
• If customers never come to you but you deliver or meet locally: remove the address and set a Service area instead (Edit profile > Location > Service area > Edit). You can add up to 20 areas, all within about 2 hours' drive. A list that fits: Eckert, Cedaredge, Orchard City, Delta, Hotchkiss, Paonia, Crawford, Austin, Cory, Montrose, Olathe, Ridgway, Ouray, Grand Junction, Palisade, Clifton, Fruita.
• If you only ship: Google doesn't allow a profile for that, so pickup or local delivery has to exist before you rely on Maps.

Hours: Edit profile > Hours, then the pencil next to "Hours".

• If you keep set pickup hours, choose Open with main hours, tick the days and set the times. This fixes the "Open 24 hours".
• If pickup is by appointment only, choose Open with no main hours, so Google shows no hours instead of wrong ones.
• Holidays: Special hours (these only show if you're on "Open with main hours").

Contact tab

• Phone: 970-210-6394
• Website: https://rkdesignsllc.com (replace the Wix link that's there now)
• Chat: select the pencil next to Chat, choose Text message, and enter 970-210-6394. Google's old chat inside Maps was shut down in July 2024; this newer option opens a text to your phone. Google says it's only in some regions, so if you don't see it, skip it.
• Social profiles: select the pencil next to Social profiles, then add Facebook https://www.facebook.com/rkdesignsllc and Instagram https://www.instagram.com/r_kdesigns24. Etsy isn't one of the networks Google allows here, and Google says this field is only in some regions.

Description (About tab): 750 characters at most, no web addresses, mostly about the business rather than sales or prices. Ready to paste (717 characters):

R&K Designs is a small custom shop in Eckert, Colorado, run by Kelsey Simpson. We make laser-engraved leather patch hats on the Richardson 112, flat and 3D puff embroidered hats and beanies, DTF printed shirts, ready-to-press DTF transfers, and laser-engraved tumblers, tags and boards. Everything is made to order with your logo, brand or name, and you approve a proof before anything is made. We make gear for local businesses, ranches, teams, schools and events across the Western Slope, from one hat to a full crew order. Kelsey is a barrel racer too: Money Run is our line of hand-braided paracord barrel reins and lightweight tie-downs in your colors. Call or text Kelsey for a quote, or design your hat online.

Attributes: Edit profile > More, select Edit next to a group, choose Yes or No, then Save. Google lists Small business (under $10 million a year, not a franchise) and Women-owned. Turn each on only if it's true for R&K. Edits can take from 10 minutes to 30 days to show.

Services: Edit services, then Add more services > Add custom service. Keep prices and phone numbers out of the service name; put details in the description. (A 300-character limit per description is reported by other guides unconfirmed. All of these are under 225.)

Products: Edit products, fill in the form, then Publish. Add these once your prices are final (the tumbler and Money Run prices are still open), with a real photo of each. For now the link is https://rkdesignsllc.com; on launch day, switch each one to its own page. Once Google Merchant Center is linked after launch, Edit products sends you there instead. (A 58-character name and 1,000-character description are reported by other guides unconfirmed. Everything below is shorter.)

Your logo laser-engraved into genuine leather (Natural or Rust) on a Richardson 112 snapback trucker in 27 colorways. Patch shapes: rectangle, circle, square, oval, hexagon or cow tag. No minimum. $35 for one, $32 each for 2-9, $30 each for 10-24, $28 each at 25+. Mix colors to reach a price break. You approve a proof before we make it. Made in Eckert, Colorado.

Flat or 3D puff embroidery of your logo on a Richardson 112 trucker. No minimum. $32 for one, $30 each for 2-9, $28 each for 10-24, $26 each at 25+. Designs up to 10,000 stitches included; bigger designs are quoted. You approve a proof before we stitch.

Your artwork DTF printed in full color on a Bella+Canvas tee. One front design included. $28 for one, $26 each for 2-11, $24 for 12-24, $22 for 25-49, $20 at 50+. Extra print spots $5+, 2XL +$2, 3XL +$3.

Hand-braided 8-strand paracord barrel reins, 7 or 8 feet, with 2 or 4 grip knots, in your colors. Made to order in Eckert, Colorado by a barrel racer. Matching lightweight tie-downs available.

Add the reins price once you've decided on $34 or more. Add the Money Run Braided Tie-Down and the Engraved 40 oz Leatherette Tumbler once their prices are settled.

Photos. Logo: Photos > Add a logo. Cover: Photos > Add a cover photo.

• Requirements: JPG or PNG, 10 KB to 5 MB, at least 250 × 250 (720 × 720 recommended), in focus, well lit, no heavy filters. Videos up to 30 seconds and 75 MB.
• Logo: the square leather badge.
• Cover: a real finished order, not the banner. The Carmichael Insurance pair or the UC Ranch Properties hat.
• Then 15 or more, from the originals on your phone:
  • Leather patch hats: Carmichael pair, UC Ranch Properties, Teltech Group, North Park Disposal, Andria Weaver Photography, Balcony Botanicals, Wild KC, the Run at the Rose hats and visor, Dolly & Reba '24, the red-and-white script patch
  • Embroidery: the monogram cap, the MontroseLocal.com caps, the DELTA cap, the M&M Underground beanie, and the machine stitching it
  • Engraving: the Katie and Chapman 40 oz tumblers, the 20 oz with the tree wrap
  • Money Run: Desert Turquoise reins, Pink Pony Club on the fence, the Red Dirt and Black Betty tie-downs, the reins on the saddled horse
  • New, if you can: you at the laser or the machine, and the shop itself (only show the outside if you list the address)
  • Video: 30 seconds of a patch being burned is the best thing you could add

Posts: Posts > Add post > Update, then Post. You can add a button and schedule posts ahead. Posts older than 6 months get archived, so one a week keeps the profile alive. (1,500 characters per post, according to other guides unconfirmed.) Two to start with:

Fresh off the laser: leather patch hats for a local crew. Send us your logo, pick your Richardson 112 colors, and Kelsey sends a proof before anything is made. One hat or fifty, mixed colors count together for bulk pricing. Call or text 970-210-6394.

Money Run reins, braided to order in your colors. 8-strand paracord, 7 or 8 feet, 2 or 4 grip knots, with a lightweight tie-down to match. Hand-braided in Eckert by a barrel racer who rides in them.

Review link: on a computer (Google says the QR code can't be made on a phone), select Read reviews > Get more reviews. Use Copy for the link, or right-click the QR code and choose Save image as. Send everyone the same honest ask: no discounts, freebies or rewards, which Google calls fake engagement. Leave out Etsy buyers, because Etsy only lets you use a buyer's details for that Etsy order.

Hi [name], thank you again for your order! If you have a minute, would you leave R&K Designs an honest review on Google? It really helps a small shop get found. Here's the link: [your review link]. Thank you! Kelsey

Launch day: the Google listing is connected to your Wix site today. Once the new site is live:

1. In the Wix dashboard, go to Google Business Profile, select the More Actions icon next to Google Business Profile Manager, then Disconnect Google Account. Wix says this doesn't change your listing, reviews or photos.
2. Then remove Wix from the apps that have access to your Google account.
3. Check the website link still reads https://rkdesignsllc.com.

2. Facebook Page

Your Page: https://www.facebook.com/rkdesignsllc

Where to click: select your profile photo (top right) > See all profiles > choose the R&K Designs Page. To edit the Page's details, select the pencil icon on the Page, then Edit, then the pencil next to each field (Intro, Category, Links, Contact info, Details, Services).

Category: select About > Category > Edit, start typing and pick from the list. It's "Designer" today. Type "hat", "embroidery", "engraving" and "apparel" and choose the closest matches. (Facebook's page doesn't list the categories, and the limit of 3 comes from other guides unconfirmed.)

Intro. Ready to paste (97 characters; other guides give the limit as 101 unconfirmed):

Custom leather patch hats, embroidery, DTF shirts & laser engraving. Made to order in Eckert, CO.

Links: this is the website field, and it points to Etsy today.

• Before launch (your call): add https://rkdesignsllc.com and keep Etsy as a second link.
• On launch day: make sure the website is listed first.
• Meta has been testing a limit on posts with links (2 a month on some Pages without a paid plan, reported through October 2026). That limit doesn't touch this field or the button, which is why they do the heavy lifting.

Contact info: phone 970-210-6394, your business email (once you've picked one), and the Instagram link.

Details: address and hours must match Google exactly. Same address (or none), same hours. It shows "Always open" today, so change that to your pickup hours or the closest option Facebook gives you.

Services: add Leather patch hats, Embroidered hats & beanies, DTF shirts, DTF transfers, Laser engraving, Ranch brand hats, Team & event orders, and Money Run braided reins & tie-downs.

Action button: from your Page, select Options > Add action button (or Edit action button), choose a button, select Next, follow the steps, then Save.

• Now: a call or message button pointing to 970-210-6394.
• Launch day: switch to a shop-style button pointing to https://rkdesignsllc.com.

Profile picture and cover: the square badge as the profile picture; the 1640 × 624 leather banner as the cover. Facebook crops covers differently on computers and phones and puts your profile picture over the left side. The badge sits in the middle of the banner, so it survives every crop.

Shop / catalog: since September 2025, Facebook and Instagram Shops can't take payment on Facebook anymore; every Shop sends buyers to your own website to check out (Meta's help page). So don't build a Shop now pointing at Wix. After launch, Meta can read the product list the new site already builds, if you want your products on Facebook later.

Pinned (Featured) posts: on your Page, select Manage in the Featured section, then Pin next to a post. Or, from any post, select Options > Pin post.

• Now: pin your best finished bulk order (the Carmichael thank-you) and a Money Run reel.
• Launch day: pin this one. It's one of your two link posts that month if the test applies to your Page.

Our new website is live! Design your leather patch or embroidered hat on a real Richardson 112, upload your logo, see bulk pricing as you go, and approve your proof online. Money Run reins and tie-downs have their own page too. rkdesignsllc.com

3. Instagram (@r_kdesigns24)

Your profile: https://www.instagram.com/r_kdesigns24

Professional account: tap Profile > More (the three lines) > under For professionals, Account type and tools > Switch to professional account > pick a category > choose Business > Next. Add your contact details, and connect your Facebook Page when it asks. If you're already a business account, skip this.

Category: Edit profile > Public business information > Business category. Type "hat" or "apparel" and choose the closest. Under Profile display, turn the category label on. (Instagram doesn't publish the category list unconfirmed.)

Name field. This is different from @r_kdesigns24. It's searchable, so put what you make in it. Keep your @username: changing it breaks every old link. (Other guides say the name can be about 30 characters and changed only twice in 14 days unconfirmed.)

R&K Designs | Custom Hats

Bio: Edit profile > Bio. Instagram allows 150 characters.

Leather patch hats, embroidery, DTF shirts & laser engraving. Money Run braided reins & tie-downs. Made in Eckert, CO. Call/text 970-210-6394

Links: up to 5, phone app only. Go to Edit profile > Links > Add external link, then Done. To change the order: Links > Options > Reorder links.

• Now:
  1. https://rkdesignsllc.com, titled "Website"
  2. Your Etsy shop (keep it or drop it, your call)
• Launch day, add:
  • https://rkdesignsllc.com/hat-builder, titled "Design your hat"
  • https://rkdesignsllc.com/money-run, titled "Money Run"

Contact options: Edit profile > Public business information > Business contact info. Add phone (970-210-6394) and email, and turn on Display contact info. Only add an address if it's also on Google. The "Book / Reserve / Order" buttons need an outside booking partner, so skip them.

Story highlights: tap New (or Story highlight) on your profile, pick stories, tap Next, then Edit cover and type the name. To add more later, press and hold a highlight and tap Edit highlight. Make six, in this order:

Pinned posts: up to 3. Open a post > Options (top right) > Pin to main grid. Pin your best bulk-order post (the Carmichael thank-you), your best Money Run reel, and on launch day the "new website" post.

4. Etsy (RKDesignsLLC)

Your shop: https://www.etsy.com/shop/RKDesignsLLC

Etsy's rules, as written today. Etsy's Off-Platform Transactions Policy was updated on 5 October 2026. It bans:

• telling a member to pay outside Etsy's checkout, including naming Venmo, PayPal, Zelle or cash as a way to pay
• telling a member to buy through a personal website, a social media shop or another marketplace
• sharing or asking for a phone number, email or social media handle in order to finish a sale off Etsy
• discounts, freebies or cheaper shipping for buying off Etsy
• using a QR code to send members off Etsy

What that means for you, everywhere on Etsy (listings, photos, video, banner, announcement, About, Messages and inside Etsy packages):

• No rkdesignsllc.com and no QR code.
• No "order direct", no "cheaper on my site", no phone number or "text me".
• No Venmo or cash. Your website takes those; Etsy orders never do.
• Proofs for Etsy orders go through Etsy Messages. Extra charges go through a custom order on Etsy.
• Never add an Etsy buyer to your email list.

If a buyer asks "can I just Venmo you?":

Checkout is through Etsy, and I'm happy to set up a custom listing for you here.

Shop title. Shop Manager > the pencil next to your shop name under Sales Channels > just below your shop name, Add a shop title (or Edit). Etsy allows 55 characters.

Leather patch hats, embroidery & Money Run barrel tack

Shop announcement. Same pencil, then the Announcement section > Add a shop announcement (or Edit) > Save. In the Etsy Seller app: More > Shop settings > Shop appearance > Shop announcement. Check the earrings line: I've named your beaded western earrings, so take it out if you'd rather not.

Welcome to R&K Designs! Everything here is made to order in Eckert, Colorado: laser-engraved leather patch hats, embroidered caps, Money Run braided barrel reins and tie-downs, and beaded western earrings. For a logo order, send your logo in Etsy Messages and I'll send you a proof right here on Etsy before anything is made. Need a color, size or quantity you don't see? Send me a message and I'll set up a custom order for you here on Etsy.

About section: Shop Manager > Settings > Your shop > Shop home editor (top right), then scroll to About.

• About your shop (5,000 characters at most): your current Etsy story (the 8×16 shed, the laser, ink and beads, barrel racing, "from ranch to rodeo") is good and it's yours. Keep it.
• Logo: JPG, PNG or GIF, under 10 MB, at least 500 × 500. Use the square badge JPG.
• Featured photos: up to 5, JPG/PNG/GIF up to 2 MB each, shown cropped to 760 × 468. Behind-the-scenes shots: the embroidery machine running, the laser burning a patch, a braid in progress, the reins on the saddled horse, a finished hat.
• Featured video: MP4 or MOV, up to 300 MB. The 11-second Etsy video I drafted is ready when you are (it's on hold with the rest of the campaign).
• Links: your Instagram and Facebook only. Etsy's help page says this field can also hold a website. I still leave rkdesignsllc.com out, because the policy above bans pointing Etsy buyers to a store that sells the same things. That's my cautious call, not a rule Etsy spelled out.
• Shop team: Kelsey Simpson, Owner and maker, with your photo and two lines about you.
• Location: Eckert, Colorado.

Banner: Shop Manager > the pencil under Sales Channels > the banner option. Choose Big banner and upload the 3360 × 840 file. It's the same 4:1 shape as Etsy's recommended 1600 × 400, and at 787 KB it's under the 1 MB where Etsy says uploads can stall. The 1200 × 300 copy is the same picture at Etsy's minimum big-banner size, in case the big one won't upload. Neither works as a mini banner, which is a thinner strip.

Your public profile: profile photo at 400 × 400 (Etsy's recommendation). Your face or the badge, and the same two lines as Shop team.

Policies: Shop Manager > Settings > Policy settings, with tabs for Returns & exchanges, Cancellations, Privacy. This is on the website only, not the Seller app.

• Returns & exchanges: for custom work, choose no returns or exchanges, which matches your site.
• Cancellations: accept cancellations only before you've sent a proof.
• Privacy: start from Etsy's sample privacy policy and select Publish.

Every piece is made to order with your logo or design, so returns and exchanges aren't accepted once you approve your proof. If anything arrives damaged or doesn't match the proof you approved, message me here on Etsy and I'll make it right.

Listing photos: Etsy recommends at least 2000 pixels wide and tall, with a square or landscape first photo. Etsy doesn't take WebP, and transparent PNG parts turn black. The first photo should be a real finished hat, not "your logo here". The faint R&K badge on the hat photos is fine; a web address on a photo is not.

Inside Etsy packages: a thank-you card with no website, no QR code, no phone number and no social handles.

Thank you for your order! Every piece is made by hand in Eckert, Colorado. If you love it, a review on Etsy means the world to a small shop. - Kelsey, R&K Designs

5. Apple Business (Apple Maps)

Apple renamed Business Connect: businessconnect.apple.com now forwards to https://business.apple.com, and Apple's guide calls it "Apple Business". It's free. Sign in with your Apple Account, then Brands > Locations > Add Location > Add single location. Enter:

• name: R&K Designs LLC
• address
• primary category: the closest to "hat shop" (Apple's list unconfirmed)
• status: Open
• phone: 970-210-6394
• website: https://rkdesignsllc.com
• hours

Then verify your business (allow email from apple.com). Only add a map location if you show your address on Google. If you go with a service area, Apple's guide (an older version unconfirmed) offers a brand without a map location. Do this the week after launch, so it copies your final details.

6. Bing Places (Microsoft search and maps)

Do this after your Google edits are approved, so the corrected details come across. Go to https://www.bingplaces.com, sign in, choose Import from Google Business Profile, sign in with the same Google account, pick R&K Designs, then verify. Postcard is the usual method, with phone as an option. (These steps come from other guides unconfirmed; I couldn't open Microsoft's own help page.)

7. Nextdoor business page (optional, free)

Go to https://business.nextdoor.com and claim or create your free business page. If you already have a personal Nextdoor account, tap your profile photo and choose Add Business Page.

Custom leather patch hats, embroidered hats and beanies, DTF shirts and laser-engraved tumblers, made to order in Eckert by Kelsey Simpson. Logo hats for local businesses, ranches, teams and events, plus Money Run hand-braided barrel reins. Call or text 970-210-6394.

8. Pinterest (optional)

Worth it only if you'll pin your photos now and then. Convert to a business account, then claim your website: Settings > Claim next to Websites. Wait until after launch: a website can only be claimed by one Pinterest account, and you want to claim the new site, not Wix. The cleanest way is the TXT record method in your own Cloudflare account. Etsy shops can't be claimed.

9. Yelp: skip it for now

When I checked on 1 October, you had no Yelp listing, and your buyers don't search Yelp for logo hats. If someone ever creates one for you, claim it for free and fix the details. Yelp lets businesses like yours hide the address and list up to six cities within 50 miles. Never pay for Yelp ads.

10. Delta Area Chamber of Commerce (optional, $375 a year)

The chamber's join page (https://deltacolorado.org/join, read 10 October 2026) lists Small Business (1-15 employees): $375, renewing every year unless you cancel in writing. The page doesn't say what's included, so ask whether you get a directory listing before you pay. Ask the Cedaredge chamber too, since it's closer to Eckert (their dues unconfirmed).

R&K Designs makes custom leather patch hats, embroidered hats and beanies, DTF shirts and transfers, and laser-engraved tumblers in Eckert, Colorado, plus Money Run braided barrel reins. Crew, team and event orders welcome.

11. Your email signature (Gmail)

On a computer: the gear icon > See all settings > General > Signature > Create new. Paste this, then Save Changes at the bottom. Use the email you choose as the business one. It never goes into Etsy Messages, so it doesn't affect Etsy.

Kelsey Simpson
Owner, R&K Designs LLC
Custom leather patch hats · Embroidery · DTF shirts & transfers · Laser engraving · Money Run braided tack
Call or text 970-210-6394 · rkdesignsllc.com
Eckert, Colorado · Instagram @r_kdesigns24 · facebook.com/rkdesignsllc

12. Business cards and packaging inserts (website and local orders only)

The QR code goes to https://rkdesignsllc.com. I made it in espresso brown and in plain black, PNG and SVG, and test-scanned both on 10 October, including a small 150-pixel copy. Today it opens your Wix site; on launch day it opens the new one, so the cards never need reprinting. Print it at least 3/4 inch square and keep the white border. If you laser it onto leather, test-scan one before doing a batch. Never in Etsy packages.

Kelsey Simpson · Owner & maker
R&K Designs LLC · Eckert, Colorado
Leather patch hats · Embroidery · DTF shirts & transfers · Laser engraving · Money Run braided tack
Call or text 970-210-6394
rkdesignsllc.com  [QR]

Thank you for supporting a small shop! Reorder, track an order or design your next hat at rkdesignsllc.com. Questions? Call or text Kelsey: 970-210-6394. Loved it? A Google review helps us more than you know.

You can print the Google review QR (section 1) beside the website QR on this insert. Label each one so customers know which is which.

Sources (read 10 October 2026)

Your new site is built so Google understands it from the first day. Today it's hidden on purpose; at launch one switch opens it up.

What's built in

The 14 products in the Google feed: 3 leather patch hat colorways, the custom tee in White and Heather Grey from S to XL (8 items), the 40 oz tumbler, and the 20 oz tumbler in Stainless/Brown and Black/Rawhide. Left out on purpose until a photo or a price is settled: the embroidered hat, the women's tee, 2XL and up, and Money Run.

Your old Wix addresses, and where they land now (each works with or without a trailing slash, all permanent 301 redirects; I spot-checked 10 of them live):

That's 12 named addresses plus a catch-all (my final report said 11; one more turned up). At launch the same rules run on www.rkdesignsllc.com.

What happens at launch

1. The switch. The live build opens robots.txt, points every page at www.rkdesignsllc.com, and refuses to build while any TBD is left. Then the launch check confirms every page is open to Google with the right address and every old Wix link forwards.
2. Google Search Console (you sign in, I guide): add rkdesignsllc.com, verified with one record in your Cloudflare, submit https://www.rkdesignsllc.com/sitemap.xml, and ask Google to look at the home page and the Hat Builder first. It's free, and it's where you'll see which searches find you. https://search.google.com/search-console
3. Google Merchant Center (you sign in, I guide): claim the website, enter your shipping rates and return policy, and add https://www.rkdesignsllc.com/feeds/products.xml as a scheduled fetch. Google reviews the feed before the free listings show. https://merchants.google.com
4. Your Google Business Profile website link points to https://www.rkdesignsllc.com/ (see Your listings).
5. Bing Webmaster Tools, the week after: it can import everything from Search Console in a few clicks, and Bing also feeds DuckDuckGo and others. https://www.bing.com/webmasters

I measured the preview today with Google's own testing tool. Short version: fast on phones, nearly perfect on computers, and a perfect score on accessibility and good practice on every page.

Lighthouse scores, 10 October 2026

Google Lighthouse 13.5.0 (the newest version) in Chrome, run 3 times per page on a simulated phone (slow 4G and a slowed-down processor, on purpose) and 3 times as a computer. Each number is the middle of the three runs. Scores are out of 100.

\*SEO reads 69 today only because the preview tells Google "don't index me" on purpose. Every other SEO check passes on every page, and the launch build removes the "don't index me", which makes it 100.

Phone scores move a little from run to run (the home page ranged 88 to 97, the portfolio 81 to 99), which is normal for a simulated slow phone. That's why I report the middle run.

Your new site next to your Wix site, same day, same tool

So the new home page is about 5 times lighter and shows its main content about 12 seconds sooner on a slow phone. Wix loses its best-practices points on browser errors and third-party cookies.

Core Web Vitals, in plain words

Google judges every site on three things real visitors feel. Here's each one, what it means, and how your site does on a slow simulated phone:

The first thing on screen (First Contentful Paint) shows in 1.3 to 1.4 seconds even on the slow test phone. Real-visitor numbers from Chrome users show up in Search Console once the site has enough visitors after launch. Before launch I'll take another look at Money Run's tap response and the home page's main photo.

Quality checks built into the site

• Accessibility 100 on every page tested: readable contrast, labels on every button and field, works with a keyboard and a screen reader.
• Works on phones from 320 px wide up, checked with my phone-check tool on every page.
• Security: HTTPS always, plus headers that block common attacks; uploads are checked by file type; spreadsheet exports are safe to open.
• Nothing uses your customers' data for ads: no third-party trackers or cookies.

Raw results are saved with my working files. Measured on the Draft 2 preview, whose pages are byte-for-byte the same as the build you'll own.

Your build by the numbers

Everything on your site is custom code written for R&K, not a template. Counted on 10 October 2026: about 13,900 lines in 68 files, roughly 280 printed pages of code. It builds 23 pages and 472 optimized photos. A Wix or Squarespace site has none of this custom code.

What a build like this costs on the open market

Estimates, using published October 2026 rates for US freelancers and agencies and for custom product builders.

A second way to check it: work of this size usually takes 300 to 450 hours, which at $85 to $175 an hour (freelancer to agency) is about $25,000 to $79,000. My quote for the custom-order site was $4,800 to $6,200, and what you have now goes past it. Through our trade, you pay $0, and you own all of it.

Rates from 2026 pricing guides, for example Kickflip and SecondTalent. They're vendor and hiring-platform figures, so treat them as a guide, not a quote.

Next steps

Target dates, so we can be live next week. If one slips, everything after it moves with it; nothing goes live until your must-haves are in.

1. This weekend · Sun 11 to Mon 12 OctYou: send your business email (rkdesigns324@ or rkdesignsllc@) and as many quick answers as you can: pickup, shipping OK, tumbler prices, the quick-answer list in Go live. One email or text is fine.
2. Mon 12 OctYou: make your free Cloudflare and GitHub accounts and a Claude Pro subscription with that email, two-step login on each (or we do it together). Tell me whether you're on Windows or a Mac. Me: your clean code copy, CLAUDE.md, the photo tool, and the answers you've sent go onto the site.
3. Tue 13 OctTogether: our first session (60 to 90 minutes). Your site moves into your Cloudflare, runs on your computer, and you make your first change with Claude Code. We also add rkdesignsllc.com to your Cloudflare and start the transfer away from Wix.
4. Wed 14 OctTogether: payments session. Your Stripe account, test orders, the webhook; your Venmo business profile; your Resend account. You: your OK (or changes) on the order terms, and your sales tax answer.
5. Thu 15 OctMe: the last code review and speed check, then the dress rehearsal on your staging copy. You: a test order with each way to pay, from your phone.
6. Launch day · as soon as the domain shows Active (aiming for Fri 16 Oct)Together: live keys, the live build, the domain, the launch check, one real order, Search Console, Merchant Center, your profile links.
7. The week after launchBing, Apple Business, Nextdoor; your after-launch answers and photos go in (by you with Claude Code, or me). When you say so, I delete my preview copy.
8. About two weeks after launchWe check Search Console together. You turn off auto-renew on your Wix site plan.
9. 60+ days after the transfer, before 7 Mar 2027Optional: move the domain registration into your Cloudflare at cost.

Tech terms decoded

Cloudflare Pages

The service that hosts your website: it stores the pages and serves them fast from data centres around the world. In your account, on the free plan.

Pages Functions

The small bits of server code behind checkout, the order page, emails and your dashboard. They run on Cloudflare too.

D1

Cloudflare's database. Yours holds orders, quotes, messages, customers and sign-ups.

R2

Cloudflare's file storage. Yours holds the logos customers upload and the proofs you send.

Deploy

Publishing a new version of the site. .\deploy.ps1 does it in one command.

Staging

A private test copy of your site where you check a change on your phone before it goes live. It shares the real database, so test orders show on your dashboard.

Rollback

Switching the live site back to an earlier version in one click, in Cloudflare's Deployments list.

Domain and registrar

The domain is your address, rkdesignsllc.com. The registrar is the company you rent it from each year (Wix today).

DNS and name servers

DNS is the internet's phone book that turns rkdesignsllc.com into your site's location. Name servers are whoever keeps that phone book page for your domain; at launch, your Cloudflare.

Domain transfer

Moving the domain from one registrar to another. It takes up to a week and adds a year to the registration.

DNSSEC

A security seal on DNS records. It has to be off during a move; yours already is.

Stripe

The company that processes card, Apple Pay, Google Pay and bank payments and pays them into your bank. Your site never stores card numbers.

ACH / pay by bank

Paying straight from a US bank account. Cheaper than a card on big orders, and it takes about 4 business days to clear.

Webhook

A message Stripe sends your site the moment something happens, like "paid" or "refunded", so the order updates on its own.

Resend

The service that sends your order emails from rkdesignsllc.com, free up to 3,000 a month.

DMARC

A DNS record that tells inboxes your emails are really from you, so they don't land in spam.

Secret / environment variable

A setting the site reads, like your Stripe key or dashboard password, stored encrypted in Cloudflare and never in the code.

Two-step login

A second check (a code on your phone) after your password, so a stolen password alone can't get in.

Git

The site's memory: every change saved with a note, so any change can be seen or undone.

GitHub and repository

GitHub keeps your Git history online. A repository ("repo") is the folder of your site's code there; yours is private.

Commit, push, revert

Commit saves a change with a note. Push sends it to GitHub. Revert adds a new change that undoes an old one.

Claude Code

Claude working inside your site's folder: it reads the code, makes the change you ask for, builds and checks it, and waits for your OK.

CLAUDE.md

Your rulebook for Claude, at the top of your code. Claude reads it every session. You can edit it any time.

TBD badge and launch gate

A dashed "to be decided" tag on anything not yet confirmed by you. The launch build refuses to run while any are left.

Lighthouse

Google's free tool that scores a page out of 100 for speed, accessibility, good practice and SEO.

LCP, INP, TBT, CLS

Google's speed measures: how fast the main content shows (LCP), how fast a tap gets a response (INP, with TBT standing in during tests), and whether things jump around (CLS).

SEO

Search engine optimisation: making pages easy for Google to find, read and show.

Sitemap

A list of your public pages for search engines, at /sitemap.xml.

Structured data (JSON-LD)

Hidden labels that tell Google facts directly: your business details, product prices, FAQ answers, breadcrumbs.

Canonical address

The one official address of each page (www.rkdesignsllc.com/...), so Google doesn't count copies.

301 redirect

A permanent "this page moved" note, so old Wix links and Google results land on the right new page.

noindex

A "please don't list me" note to search engines. The preview and this report both carry it.

Search Console

Google's free dashboard for your site in search: which searches find you, and any problems Google sees.

Merchant Center and product feed

Merchant Center is where your products get into free Google Shopping listings. The product feed is the list it reads from your site.

Google Business Profile

Your listing on Google Maps and the right side of search results: hours, photos, reviews, directions.

WebP

A modern image format the website uses because it's small and sharp. Google and Etsy uploads need JPG or PNG instead.